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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.

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The Long View on Talent (and Surprising Layoff Costs)

Blu Ivy Group

At Blu Ivy, we have the opportunity to see the talent plans of many organizations firsthand. Because of this, we can identify the brands who understand the overall labour shortage. Long story short: Those choosing to take the longer view on talent during this inflationary period are the ones most likely to retain their people.

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Revolutionizing Employer Branding: The Human-Centred Approach

Blu Ivy Group

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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Cracking the Code: Introducing Blu Ivy’s Employer Brand & Culture Index (EBCI)

Blu Ivy Group

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

One thing remains constant, though—competition for great talent remains high, retention is an ongoing priority with shifting employee expectations, and there is continuous pressure to show the connection between investment in your people and the bottom line. I’ve witnessed the significant impact of a well-crafted employer brand.

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The Internet Is Ruining Employer Branding

Blu Ivy Group

Enter the world of employer branding and recruitment marketing. Both practices bring many benefits to organizations, from increased talent awareness to dramatically reduced time to hire. Employer Brand Strategy by definition, is the process of managing and influencing your reputation and experience as an employer.