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The Long View on Talent (and Surprising Layoff Costs)

Blu Ivy Group

At Blu Ivy, we have the opportunity to see the talent plans of many organizations firsthand. Because of this, we can identify the brands who understand the overall labour shortage. Long story short: Those choosing to take the longer view on talent during this inflationary period are the ones most likely to retain their people.

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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.

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With an Economic Downturn Looming, Recruitment, Retention, and Employee Engagement Are More Challenging Than Ever 

Blu Ivy Group

So, what does all this mean for talent attraction professionals? The success of recruitment, retention, and employee engagement efforts are greatly tied to the strength of your employer brand and your employee value proposition (EVP). Organizations need to keep up with their pandemic-era recruitment efforts .

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Tips For Managers Delivering the Employer Brand Experience

Blu Ivy Group

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. In exchange for their value (skills, experience, personality, etc.),

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Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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The Internet Is Ruining Employer Branding

Blu Ivy Group

Enter the world of employer branding and recruitment marketing. Both practices bring many benefits to organizations, from increased talent awareness to dramatically reduced time to hire. Employer Brand Strategy by definition, is the process of managing and influencing your reputation and experience as an employer.

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How To Create Job Postings That Boost Your Employer Brand

Blu Ivy Group

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.