Sun.Jul 21, 2024

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

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Tinkering With Teamwork Within the Workplace

HR Digest

We’re certain you’re no stranger to the benefits of good teamwork in the workplace. Kids and adults are constantly reminded that “teamwork makes the dream work,” and the philosophy is evident in everything that we do. From working on school projects to helping organize a family event, we have all had some experience with working as a team. This teamwork becomes all the more important when you enter the professional sphere.

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The Pros and Cons of Sharing Interview Questions Early

Linkedin Talent Blog

So, your candidate is sitting in their interview, sweating bullets as the recruiter throws curveball questions their way. How different would they feel if they knew the questions beforehand? And would that lead to a fairer assessment of their skills and experience? It's fair to say that providing candidates with interview questions in advance is a double-edged sword.

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What is Performance Enablement & Why Is It Important?

HR Lineup

In the dynamic world of modern business, where the only constant is change, organizations must continually evolve to stay competitive. One critical aspect of this evolution is ensuring that employees are not just performing but thriving and growing within their roles. This is where performance enablement comes into play. But what exactly is performance enablement, and why is it so important?

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Mid-Year Performance Review Checklist for HR and People Leaders

Ensure your mid-year performance reviews are focused, productive, and growth-oriented with this practical checklist from Mitratech Trakstar. Designed for HR professionals, people managers, and team leads, this guide walks you through the full review process—from pre-meeting prep and feedback collection to action planning and follow-up. It also includes tips for creating a comfortable and effective review experience, plus ways to leverage tools like self-evaluations, PIPs, and development plans.

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Elon Musk’s Bonehead Move To Texas – How Not To Do It (How socially charged actions hurt employees)

Dr. John Sullivan

In a business world where everyone takes sides, corporations must now come across as apolitical. Article Descriptors| Elon Musk/Appearing Political – Problems With His Relocation Decision – 4 Min Read Why Musk’s Relocation Decision Qualifies As A “Bonehead Move” The recent decision by Elon Musk to move the headquarters of SpaceX and X to Texas because of a new transgender parents notification law in California could have at least 9 damaging short- and long-term consequences for employees and sh

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients?