Blu Ivy Group

FEBRUARY 15, 2024

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. So now more than ever, this methodology, our approach is so important because we need to rally talent.

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Blu Ivy Group

JULY 19, 2023

This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talent attraction strategy. Students crave an employer who will align with their personal values and offer plenty of growth opportunities. Today’s students seek more than just a job.

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

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Blu Ivy Group

AUGUST 12, 2021

When it comes to hiring and retaining startup talent, the times certainly have changed. The lean teams and laid-back culture were very appealing, especially compared to the stuffier, more bureaucratic cultures of large organizations. . But now, we’re seeing a shift in what matters most to talent. So what’s the solution?

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Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . Recruitment Marketing Acceleration.

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. This request typically involves talent acquisition and has one primary focus: driving candidate applications and conversions as fast as possible. Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

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Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. Still, I felt ready for a career transition that would give me a wider variety of experiences and offer the chance to stretch myself in new ways. They Love Their Jobs.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Imagine taking your team to visit your new software vendors in India for the afternoon.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Candidate Experience (CandE) Awards.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. This listening involves understanding why talent joins, stays, feels inspired and connected with your organization.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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Analytics in HR

JANUARY 25, 2024

Did you know that companies with a strong talent management strategy increase their revenue 2.2x The difference between just managing talent and strategically leveraging it can mark the line between a company’s success and stagnation. Contents What is a talent management strategy? Why is a talent management strategy important?

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Blu Ivy Group

JANUARY 12, 2024

As you lace up your metaphorical workout shoes and embark on your HR fitness journey for the year, consider the EVP as your trusted companion—a tool that not only attracts top talent but aligns your workforce with the organization’s vision. Tailor your EVP to cater to the unique demographics and expectations of your employees.

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Blu Ivy Group

SEPTEMBER 2, 2021

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Blu Ivy Group

JULY 22, 2021

The digitization of the workplace has fundamentally reshaped the employee experience. It is important to understand what has changed so that we can continue to optimize employee experiences in an authentic and meaningful way. . Employee Experience: the consistency and quality of interactions that an employee has with a company. .

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. Will my insights, experience, and skills still be relevant? Delivering a supportive, inclusive and branded employee experience does require employers to look at the Returning Parent Persona.

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Blu Ivy Group

APRIL 11, 2024

Especially after many companies have been more intentional about recruiting a diversity of people to their organization. The emphasis on diversity is not only prevalent among current employees but also plays a crucial role in attracting new talent, particularly among Gen Z talent.

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Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

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Blu Ivy Group

FEBRUARY 9, 2023

How do we find and use new tools that promote resiliency, compassion, productivity, and self-leadership across our organization? How do we improve pathways to growth and development and unlock our full creative potential as a leadership team and as an organization?

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Empuls

JUNE 8, 2023

Mitigating these challenges requires a comprehensive solution offered by employee management software. Leveraging such software helps drive productivity by streamlining processes and automating routine tasks. They can also enhance employee engagement by providing platforms for communication and collaboration.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

DECEMBER 14, 2023

CHROs play a pivotal role in driving organization impact, shaping and executing an organization’s human resources strategy, directly impacting employee engagement, talent acquisition, and overall workplace culture which all undeniably impact performance and business success. Are there untapped aspects we should explore?

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Blu Ivy Group

JULY 13, 2022

Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. In our rush to find the talent we need, it’s easy to forget about the experiences we deliver that make a lasting impression on the many candidates we meet or review that don’t make the cut.

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Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

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Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. Is the EVP reinforced in the offer communications and experience?

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Blu Ivy Group

MARCH 8, 2022

Even before COVID, communication practices used by companies to provide information to employees evolved significantly to incorporate both interpersonal communication practices with enterprise-wide digital communication platforms like Slack, Poppulo, and Workvivo. Emotion is a critical element of engaging talent. Tone > Emotion.

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Blu Ivy Group

JULY 29, 2021

A successful DEI strategy seeks to achieve a culture of belonging by implementing structures, processes and initiatives that attracts premium talent, and c reate the right cultural conditions that ensure a sense of belonging for every employee. . Systems of Belonging: . Organizational Acceptance: . About Us .

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Blu Ivy Group

APRIL 19, 2022

“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. To do this, EVPs must be authentically grounded in the everyday experiences of your talent.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential. Blog Author: Leandra Harris.

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

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Blu Ivy Group

MAY 27, 2021

Over the years, organizations have been hyper focused on designing for the Customer Experience (CX). They have been keenly aware of the fact that a branded and emotionally compelling experience for customers , will have a longer lasting and more financially rewarding impact than any advertising campaign can boast. .

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Blu Ivy Group

MARCH 15, 2022

Today we are sharing with you the why as well as to provide you with some deeper insights into what best employer brands are doing to drive greater impact out of their EVP work in 2022. Before we get too deep into the shifting Employer Brand and EVP tides, let’s revisit what an EVP is and why it is important to begin with.

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Engagedly

FEBRUARY 24, 2023

Employee advocacy is when an employee of the company acts as the spokesperson for their employer’s brand. It can enhance the company’s brand image, sales, marketing, talent acquisition, and other HR efforts if embraced properly. Here, a strong employer brand can bring you the finest candidates.

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