Employer Branding & Recruitment Marketing for On-Demand Staffing Firms


In today’s job market, there are literally not enough people to fill open jobs. In this extremely tight labor market, staffing firms have to be more deliberate and savvy than ever when it comes to promoting their brand, so they can attract the best candidates and keep them happy in the long-term. By understanding the difference between employer branding and recruitment marketing and when to utilize which. What is Employer Branding?

How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

So what can you do to maintain your standing and avoid the human and financial costs of an uphill recruitment and retention campaign? These are some ways we’ve advised businesses to boost their employer brand reputation in this challenging time. Employer Branding


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The Internet Is Ruining Employer Branding

Blu Ivy Group

In today’s candidate-driven job market , employers have to play their cards right when communicating what they have to offer. Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark .

Award-Winning Recruitment Marketing and Employer Branding Content

Stories Incorporated

Stories Incorporated is proud to have developed award-winning recruitment marketing and employer branding content for some of the world’s leading brands. Award-Winning Recruitment Marketing Videos . The recruitment marketing team of BAE Systems, Inc.’s

Best Employer Branding and Recruitment Marketing Blogs and Newsletters 

Stories Incorporated

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. They help culture communicators bring clarity to candidates and they provide elevated, exciting content strategies to practitioners.

Global Employer Brand Trends – 2021

Blu Ivy Group

There’s no getting around it: the pandemic continues to ignite serious shifts in the talent market, and the Employer Brand trends we are hearing about. As a result, employers face a pretty stark choice: evolve and adapt or be left behind. Employer Brand Trend 2.

Why Marketing Your Employer Brand is Important

Blu Ivy Group

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. Terms defined: Employer brand and employee value position. How to market your employer brand.

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. Do Employer Branding and Recruitment Marketing have anything in common?

2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

The Best Employer Branding Videos

Stories Incorporated

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life.

Webinar Recap: Employment Branding on a Shoestring Budget #EmployerBranding


Our monthly Employer Branding webinar series, in partnership with HR.com, features monthly employer branding and talent acquisition experts discussing various topics related to employer branding and employee advocacy. We sponsor these webinars to bring attention to our employee advocacy software , HRmarketer Advocacy (which customers also use for social selling, brand advocacy and micro-influencer marketing). You have a great brand!

Employer Brand Strategy for Startups

Blu Ivy Group

Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . 5 Key Employer Branding Tips for Startups .

You can't 'lifehack' employer branding.

Craft My Content

I know it sounds cool, but employer branding doesn’t have a quick fix. Sure, you can search Google for a million different articles on employer branding ‘hacks’. The real ‘hack’ behind 3 wildly basic employer branding tips 1.

Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

Organizational Storytelling: Employer Brand

Stories Incorporated

project team and all client services. How can it activate your employer brand? Initially, we worked with Choice Hotels to uncover stories about their tech talent for recruitment marketing. Reading Time: 3 minutes.

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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? What is employer branding?

Employer Brand Crises Management Is On The Rise

Blu Ivy Group

There was a time not so long ago, when organizations could craft a Recruitment Marketing value proposition, update the careers site, and include career content marketing. Corporate brands, Leadership teams and stock prices are also taking major hits.

What is employer branding? How to build a great employer brand


Your organization’s employer brand should always be top of mind. Let’s take a closer look at what employer branding is and what your company can do to organically build an employer brand that sets it up for success. What is employer branding?

How to Build Your Employer Brand Plan for 2022

Blu Ivy Group

We hope it will help you broaden your thinking, attract more resources, refine your goals, address your employees’ most urgent pandemic-era needs, and build an internal community of supporters who can bolster your efforts into the next year and beyond.

Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life.

Successful Mergers and Acquisitions include Employer Branding

Blu Ivy Group

In these situations, lack of direction and dwindling morale can impact business performance and can make it difficult to retain and attract staff in what’s already an incredibly challenging labor market. . Culture Employee Value Proposition (EVP) Employer Branding Management Consulting

How To Create Job Postings That Boost Your Employer Brand

Blu Ivy Group

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. Speak From a Place of Service. Engage in Co-Creation and Build a Branded Job Posting Anatomy.

Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Enterprise recruitment market points to overall good health of staffing industry


Recruitment businesses have good cause to be optimistic. These have destabilised markets and caused the vast majority of businesses significant headaches as they contend with challenges such as rising costs, fluctuating supply and demand, and recruitment issues. Recruitment

13 Top Recruitment Marketing Podcasts


Add these top 13 recruitment marketing podcasts to your schedule, or listen while completing another task (my favorite time for podcasts is when I cook). Here are 13 must-listens for recruitment marketing: The Talent Cast. The Lonely Marketer. Recruitment Marketin

What Good Recruitment Marketing Looks Like

Blu Ivy Group

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Employer Branding Recruitment

Best recruitment marketing strategies: Essential SEO tips

Stories Incorporated

s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. Traditional marketing tips for recruitment marketing success.

How fake is your employment brand?

The Tim Sackett Project

I think most employment brands are completely fake. We, HR and Executives, are the last people who really know what our employment brand truly is. That’s marketing. It’s not marketing’s job to tell you the truth. So, how fake is your employment brand?

The State Of Employer Branding And Recruitment Advertising 2021


Now more than ever, employers are looking to recruitment marketing and employer branding to help rebuild their workforce and finally set a course toward stability and recovery. But what exactly are employers.

What’s the real difference between employer brand and recruitment marketing?


Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four. What is an employer brand? Employer brand is holistic.

How to Leverage Cultural Moments in Your Employer Brand

Blu Ivy Group

Those corporate social media posts that flawlessly leverage a trending cultural moment, nailing everything from the timing to the brand voice. . The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date.

Your (Possibly) Forgotten Employer Brand Ambassadors


Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with training and resources, first. Now, we want to share with you some additional insight and ideas for empowering yet another cohort of employer brand ambassadors.

With an Economic Downturn Looming, Recruitment, Retention, and Employee Engagement Are More Challenging Than Ever 

Blu Ivy Group

Typically, in a more stable time, these economic anxieties go hand-in-hand with a cooling labour market, which signals recruitment professionals to breathe a collective sigh of relief. Organizations need to keep up with their pandemic-era recruitment efforts .

The Boomerang Effect and Your Employer Brand Strategy

Blu Ivy Group

Social content that is designed for this audience and job sharing within these communities will not only maintain engagement and elevate the potential for re-hires, but it will cultivate a team of positive alumni brand ambassadors that know the strengths of your workplace culture. Recruitment.

Transform Recruitment Marketing Conference is Back for June 2019!!! @Smashfly

The Tim Sackett Project

Smashfly Transform is the bold community that’s impressively grown from 200 at the first-ever Recruitment Marketing Conference in Boston in 2016 to more than 10,000 strong across the globe today. Brings together this unique segment of thinking in TA to create better, smarter experiences through recruitment marketing, technology, and innovation. We will have some more user-focused content to help with product adoption, but those will be breakouts/opt-in.

How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Content Marketing and Social Media.

Top Employer Brand Blogs of 2021

Blu Ivy Group

And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. Hopefully after you give them a read, you’ll feel fully prepared to dive into shaping the top employer branding issues of 2022!

4 reasons why employer branding and recruitment marketing is a great career choice

Stories Incorporated

Employer branding and recruitment marketing is a great career, in a new and growing field. Want to know exactly why choosing to work in the intersection of talent acquisition and marketing (talent marketing) is a fantastic idea? Reading Time: 5 minutes.

Advice for Employer Brand Leads In 2021

Blu Ivy Group

As employer brand strategy grows in its importance and scope, it can be hard for leaders in the space to be certain of where to focus. The directors at Blu Ivy work in partnership with in-house Employer Brand heads with several Fortune 1000 and rapidly growing organizations globally.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand? Several factors go into your employer brand: .