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Employer branding strategies to attract top talent

Business Management Daily

Companies often invest a great deal of time and money in creating a corporate brand. This public image helps the organization attract customers by carving out a niche within the crowded global marketplace. When it comes to attracting potential employees, however, businesses need more than just a strong corporate brand.

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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.


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The Ultimate Guide to Recruitment Marketing

HR Lineup

In today’s competitive job market, attracting and retaining top talent has become increasingly challenging for companies across all industries. What is Recruitment Marketing? Recruitment marketing is the strategic application of marketing principles to the talent acquisition process.

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Enterprise recruitment market points to overall good health of staffing industry


However, for the recruitment industry, despite contending with serious shortages of skills and talent, one area points to the overall good health of the sector and continuing prosperity, giving recruitment businesses good cause to be optimistic. Through the Covid-19 pandemic, the RPO market has seen favourable results.

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Best Employer Branding and Recruitment Marketing Blogs and Newsletters 

Stories Incorporated HR

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. They help culture communicators bring clarity to candidates and they provide elevated, exciting content strategies to practitioners. Recruiting News Network. exaqueo’s blog.

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AI is changing recruitment marketing – your next move


They discussed how Google’s AI search is transforming recruitment marketing. Recruitment marketing has gone through some major changes lately, which means that there are some new challenges and opportunities for all you HR professionals and small business owners out there. And it all begins with your employer branding.

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Webinar Recap: Employment Branding on a Shoestring Budget #EmployerBranding


Our monthly Employer Branding webinar series, in partnership with, features monthly employer branding and talent acquisition experts discussing various topics related to employer branding and employee advocacy. The webinar title was: Employment Branding on a Shoestring Budget.