Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. Some might argue that their organization already has one brand. But under that one brand, the organization creates specific marketing materials to attract customers. One brand.

How to Build Employer Branding: A Strategy for the Employee Lifecycle

Intoo USA

Every interaction a potential or existing employee has with you is an opportunity to strengthen your brand—or weaken it. Let’s take a look at how to build your employer branding strategy throughout the employee lifecycle. Recruiting and Hiring.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging. Most of the conversation was on the consumer brand side of the business.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

Employer Branding vs. Recruitment Marketing

Employment Metrix

Employer Branding and Recruitment Marketing are no longer just a term being thrown around among HR professionals. Recruitment Marketing is the process of actually promoting a company’s Employer Brand.

Employer Branding in APAC

HRO Today

This HRO Today flash report, sponsored by PeopleScout, examines candidate experience measurement, employer brand practices, and the impact of COVID-19 on employer branding in the APAC region. Enhancing the Brand.

Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Many companies are shifting their company branding procedures and talent acquisition processes to compete for talent in the recruiting world. Employer Branding

Managing to Your Employer Brand Promise

ClearCompany HRM

The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Those numbers have us pouring over job advertisements, career pages and social networks to show an authentic and accurate brand that appeals to our own definition of the dream employee. Employer Branding

Internal Stakeholders’ Key to Employer Brand Success: An Employer Brand Master Class Series

Blu Ivy Group

We want to take some time each month to feature insights from fantastic in-house employer brand leaders globally. The truth is, when we started Blu Ivy, very few executives had heard of employer branding. Include HRBPs in your employer branding strategy as stakeholders.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. The post Technology Is Part of Your Employment Brand – Friday Distraction appeared first on hr bartender. Business and Customers Employee Engagement Recruiting and Retention Technology and Social Media employee engagement Kronos technology(Editor’s Note: Today’s article is brought to you by our friends at Kronos , a leading provider of workforce management and human capital management cloud solutions.

Advice for Employer Brand Leads In 2021

Blu Ivy Group

As employer brand strategy grows in its importance and scope, it can be hard for leaders in the space to be certain of where to focus. The directors at Blu Ivy work in partnership with in-house Employer Brand heads with several Fortune 1000 and rapidly growing organizations globally.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your organization will eventually learn what it needs to develop a strong employer branding and recruitment marketing function.

Better Together: How Employer Brand Professionals Can Turn Recruiters into Advocates and Champions

Speaker: James Ellis, Director of Employer Brand, Universum

While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.

Why Employer Branding is so Important

Blu Ivy Group

In a continued celebration of being nominated as one of the top Canadian Employer Brands for the HR Awards , we are highlighting one of our clients, CGI to share a few things that make their work really special. Employer Brand is about our company culture.

Put Employer Branding at the Core of Your Strategy

HR Digest

Employer branding is an essential strategy for any organization—be it market perception or attracting the right talents to the organization. What is employer branding? . It is managing your reputation as an employer among job seekers, employees and key stakeholders.

Candidate Expectations and Your Employer Brand

Workology

Workology is the art and science of work, HR and recruitment. While the COVID-19 pandemic brought historically high numbers of job loss and unemployment claims in a very short time beginning in March of 2020, the talent marketplace in many industries isn’t.

How will COVID-19 impact your employer brand?

Papirfly

As companies worldwide juggle a growing list of priorities and concerns in the face of COVID-19, it’s possible for the significance of your employer brand to fly under the radar. Employer Brand

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Emphasising Employer Brand

HRO Today

At a time when hiring and recruitment have slowed for many companies, Asia-Pacific businesses are redeploying staff and resources to the community. Even if they’re not hiring immediately, activities like these will definitely build brand value for the employer.

Be Aware of How External Recruiters Reflect Your Employer Brand

SHRM Resources

When a company relies on an external recruiting firm to handle its candidate searches, it is trusting that the firm and its representatives will reflect favorably on the company’s employer brand. Employment Branding External Recruiting Interviewing

9 Great Employer Branding Examples to Inspire You in 2021

Digital HR Tech

Good employer branding examples come in many different shapes and sizes, and from different industries. As candidates increasingly look at what it’s really like to work at a company, your employer brand becomes more and more important. Employer brand vs. EVP.

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

Are people your greatest asset? Then fair and transparent compensation and benefits are the way to affirm your organization is dedicated to this pillar of the business. However, having a strategic comp philosophy is only one part of becoming an employer of choice. It is critical to showcase your company culture, establish an employer brand foundation, and modernize your talent strategy. With unemployment levels nearing all-time lows, it’s time to get started and embed your comp practices into a part of your overall employee experience. Join Kathy Steele, an accomplished serial entrepreneur, employer branding expert, and CEO of Inc. 5000 winner Red Caffeine, as she tackles the common business challenge of setting a compensation strategy that aligns with your culture to help you build a brand to attract, engage and retain top talent in a job seeker’s market.

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. I am often amazed at the lack of understanding of what employer branding is.

Internal Stakeholders’ Key to Employer Brand Success: An Employer Brand Master Class Series

Blu Ivy Group

We want to take some time each month to feature insights from fantastic in-house employer brand leaders globally. The truth is, when we started Blu Ivy, very few executives had heard of employer branding. Include HRBPs in your employer branding strategy as stakeholders.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

Employer branding competitive advantage: employee stories

Stories Incorporated

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Reading Time: 4 minutes.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

The Employer Branding Roadshow

NextWave Hire

Employer branding to some is old hat. Employer branding may even be that much harder because it’s not quite as commonplace as something like “let’s get a new marketing automation suite.”. Good luck, and send your employer roadshow slide deck to Phil@nextwavehire.com.

Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

Employer Branding can be termed as the identity of a business or enterprise. It is also defined as “The package of functional, economical and psychological benefits provided by employment, and identified by the employing company.”

Preserving your employer brand when recruiting and onboarding remotely

Papirfly

A strong employer brand is an incredibly powerful tool that takes years to build and a lifetime to maintain. Ensuring your brand’s unique Employer Value Proposition is communicated effectively can be difficult at the best of times, let alone amid a worldwide pandemic.

#WorkTrends HR + Marketing: Employer Brand Superteam

TalentCulture - Recruiting

The post #WorkTrends HR + Marketing: Employer Brand Superteam appeared first on TalentCulture. featured #worktrendsrecap #WorkTrends candidate experience employee experience employer brand hiring HR Marketing recruiting Workplace CultureMeghan M.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

Good on Paper: Employer Brand & The Candidate Experience

Employment Metrix

That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The next most important impact to your brand and burgeoning relationship is communication. Even this part is important to your brand.