Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. One brand.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. But why not for recruiting talent?

7 Predictions About the Future of Employer Branding

ClearCompany HRM

The misappropriation of employer branding responsibility has 41% professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process.

Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? Employer Branding

Strategic Recruitment Marketing Made Simple

Speaker: Andrew Levy, Employer Branding and Recruitment Marketing Senior Director, Employera

Managing to Your Employer Brand Promise

ClearCompany HRM

The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Employer Branding

The Employer Branding Pineapple

Nextwave Hire

The Employer Branding Pineapple. Most HR, TA, and People Ops practitioners that I connect with understand the importance of having a strong employer brand. Yet, rarely do I connect with one that has accomplished there employer branding goals.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Employer Branding Recruiting employer branding recruitment

How the Candidate Experience Influences Your Employer Brand

Hubert

Experience sharing can not only impact your brand, but bad reviews in fact also kill businesses every single day. It's where people come in close contact with you as a brand and get a personal, first-hand feel for how you really treat people.

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. Building a strong employer brand allows you to educate your audience about your company and tell your story resulting in candidate generation.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

3 Quick and Easy Ways to Build Your Employer Brand

Namely

HR Recruiting Employer BrandToday's job market is more competitive than ever before. With more job openings than candidates to fill them, candidates can be more discerning about where they choose to work.

BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand.

The HR Capitalist

Capitalist Note : This post is part of a series on Building/Reinforcing Company Culture Through Great Recruiting and Talent Acquisition Practices. . Let's dig in and see if you're reinforcing that culture in all the gritty details of your talent acquisition/recruiting process.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

What to Do When Your Employer Brand Goes Bump in the Night

ClearCompany HRM

From ghouls and ghosts and long-leggedy crawlers , one of the scariest things that could go bump in the night is definitely your employer brand. How can you shift your employer brand from trick to treat? Recruiting & Sourcing

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

Who Really Cares About Employer Branding?

China Gorman

The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. The most critical need is “to fulfill our short-term recruitment needs” but is claimed by just 36%.

Employer Branding Now

China Gorman

Universum , the global employer branding and market research organization, recently published a new report on the state of employer branding practices. If you’re unclear about what employer branding is, this report is for you.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. times more often than a HR/recruiter message.

How to Build an Employer Brand from the Inside Out

Vignette

Not only is the job market tight, but people have higher expectations from their employers and a megaphone to share the good and bad of what it is like to work at your organization. Start from within, engaging your employees so they support the employer brand, from the inside out.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.

Employer Branding (EB) vs. Recruitment Marketing (RM): The difference

TalentLyft

There is a distinct difference between Employer Branding (EB) and Recruitment Marketing (RM). Recruitment Marketing

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers?

In Employer Branding, Words Matter.

exaqueo

When it comes to our organization’s employer brand, the words we choose matter. As a logophile (a lover of words), a self-proclaimed member of the grammar police, and an employer brand strategist, I believe every word we select, write, and say about an employment experience matters.

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. Choose to work with charities that can authentically build your brand story and create a true impact on society.

Global Employer Brand and Diversity Recruitment Strategy at Amgen

Your HR Buddy

can go on an on when I think of the Amgen‘s Employer Brand. They recently launched their Diversity recruiting activation (In My Code – [link] which I am so intrigued by. Bringing your employees stories to life is authentic content marketing at its best.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Do You Know Your Employer Brand Audience?

Nextwave Hire

Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? Current Employees: Retaining employees is the new recruiting.

Do You Know Your Employer Brand Audience?

Nextwave Hire

Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? Current Employees: Retaining employees is the new recruiting.

9 Winning Employer Brand Marketing Strategies

The Magnet: Attract Candidates To You

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. Recruiting Microsites. It’s a great way to create and market your employer brand to the masses. Employer Review Site Widgets (Comparably, Glassdoor).

Your Employment Brand (Once Done Right) Probably Needs Less Refreshing Than You Think.

The HR Capitalist

Quick post today related to employment branding and HR marketing. Whether it's a comprehensive employment brand strategy or simply an analog handout you're using at job fairs, you see the creative related to your employment brand about 1000x more than anyone else.

The New Recruiting Mindset: Stay Competitive in a Changing Talent Landscape