Employer Branding Consultant – How To Find One That Gets Results

Blu Ivy Group

How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Staffing & Recruitment Strategy.

How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

So what can you do to maintain your standing and avoid the human and financial costs of an uphill recruitment and retention campaign? These are some ways we’ve advised businesses to boost their employer brand reputation in this challenging time. Employer Branding

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The Internet Is Ruining Employer Branding

Blu Ivy Group

In today’s candidate-driven job market , employers have to play their cards right when communicating what they have to offer. Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark .

What is employer branding? How to build a great employer brand

Achievers

Your organization’s employer brand should always be top of mind. Let’s take a closer look at what employer branding is and what your company can do to organically build an employer brand that sets it up for success. What is employer branding?

Financial Wellness Solutions: How to Provide Financial Security and Well-Being to Your Employees

Speaker: Matt Bahl –– VP, Market Lead Workplace Financial Health at Financial Health Network

In this webinar, Matt Bahl will discuss the data and resources you need to improve the financial lives of your employees.

Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations.

Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life.

Employer Brand Strategy for Startups

Blu Ivy Group

Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company. If you have employees, you have an employer brand –?even Recruitment is a team sport.

Employer Branding Budgets

NextWave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

Employer Branding Maturity Model: Where Do You Stand?

Speaker: James Ellis, Director of Employer Brand, Universum

Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.

The Best Employer Branding Videos

Stories Incorporated

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life.

Ensure Your Employer Brand Engages Returning Parents

Blu Ivy Group

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. Delivering a supportive, inclusive and branded employee experience does require employers to look at the Returning Parent Persona.

Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. Some might argue that their organization already has one brand. But under that one brand, the organization creates specific marketing materials to attract customers. One brand.

Webinar Recap: Employment Branding on a Shoestring Budget #EmployerBranding

Advos

Our monthly Employer Branding webinar series, in partnership with HR.com, features monthly employer branding and talent acquisition experts discussing various topics related to employer branding and employee advocacy. We sponsor these webinars to bring attention to our employee advocacy software , HRmarketer Advocacy (which customers also use for social selling, brand advocacy and micro-influencer marketing). You have a great brand!

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

The State Of Employer Branding And Recruitment Advertising 2021

PandoLogic

Now more than ever, employers are looking to recruitment marketing and employer branding to help rebuild their workforce and finally set a course toward stability and recovery. But what exactly are employers. Recruitment Industry Trends employer branding

Successful Mergers and Acquisitions include Employer Branding

Blu Ivy Group

Then they must establish processes and provide resources to help teams in both companies make the transition to working together. Disseminating these messages broadly can help to unite staffers as they work to build new relationships across previous organizational divides.

How to Build Your Employer Brand Plan for 2022

Blu Ivy Group

We hope it will help you broaden your thinking, attract more resources, refine your goals, address your employees’ most urgent pandemic-era needs, and build an internal community of supporters who can bolster your efforts into the next year and beyond.

Employer Branding & Recruitment Marketing for On-Demand Staffing Firms

Shiftgig

In this extremely tight labor market, staffing firms have to be more deliberate and savvy than ever when it comes to promoting their brand, so they can attract the best candidates and keep them happy in the long-term. By understanding the difference between employer branding and recruitment marketing and when to utilize which. Employer Branding vs. Recruitment Marketing. What is Employer Branding? What is Recruitment Marketing?

Better Together: How Employer Brand Professionals Can Turn Recruiters into Advocates and Champions

Speaker: James Ellis, Director of Employer Brand, Universum

While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.

Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

Why Employer Branding is so Important

Blu Ivy Group

In a continued celebration of being nominated as one of the top Canadian Employer Brands for the HR Awards , we are highlighting one of our clients, CGI to share a few things that make their work really special. Employer Brand is about our company culture.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging. Most of the conversation was on the consumer brand side of the business.

How to Build Employer Branding: A Strategy for the Employee Lifecycle

Intoo USA

Every interaction a potential or existing employee has with you is an opportunity to strengthen your brand—or weaken it. Let’s take a look at how to build your employer branding strategy throughout the employee lifecycle. Recruiting and Hiring.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Employer Branding Future Talent

Best Employer Branding and Recruitment Marketing Blogs and Newsletters 

Stories Incorporated

The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. They help culture communicators bring clarity to candidates and they provide elevated, exciting content strategies to practitioners.

7 Ideas to Build An Engaging Employer Brand

Hppy

Standing out from the crowd is proving to be a particularly challenging task for many companies looking to recruit top talent. While some of them might offer great job openings, in an open-environment that promotes engaging work and encourages learning and development, if they haven’t built a strong employer brand, they might be left sending countless emails to potential hires. Your employees are your brand ambassadors – use that.

5 Meaningful Ways to Launch a New Employer Brand

exaqueo

Are you prepping for a new or refreshed employer brand launch? It’s no small feat to gain buy-in for and then build an employer brand. You’ve got to put your teacher, creator, promoter, and brand manager hats on. When it comes to employer branding, it’s important to have a short-term plan in place to celebrate and generate buzz, as well as a long-term strategy for on-going brand activation and management.

CHRO 53

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

Are people your greatest asset? Then fair and transparent compensation and benefits are the way to affirm your organization is dedicated to this pillar of the business. However, having a strategic comp philosophy is only one part of becoming an employer of choice. It is critical to showcase your company culture, establish an employer brand foundation, and modernize your talent strategy. With unemployment levels nearing all-time lows, it’s time to get started and embed your comp practices into a part of your overall employee experience. Join Kathy Steele, an accomplished serial entrepreneur, employer branding expert, and CEO of Inc. 5000 winner Red Caffeine, as she tackles the common business challenge of setting a compensation strategy that aligns with your culture to help you build a brand to attract, engage and retain top talent in a job seeker’s market.

How to Leverage Cultural Moments in Your Employer Brand

Blu Ivy Group

Those corporate social media posts that flawlessly leverage a trending cultural moment, nailing everything from the timing to the brand voice. . The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date.

SimplyHired’s Top Employer Brands: Interesting, But Not Your Typical List

TLNT: The Business of HR

Job search engine SimplyHired has come up with a way to measure the interaction between job seeker and employer job postings — their Employer Brand Index. The result of a complex mining of job seeker behavior and statistical adjusting, the Index is actually a ranking of employers in seven broad industry groups: automotive, entertainment, financial services, health care, insurance, technology, and transportation.

7 Predictions About the Future of Employer Branding

ClearCompany HRM

The misappropriation of employer branding responsibility has 41% professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process. The truth is, however, the recruiters and human resource experts are the forerunners of developing an organization’s name as an employer. Employer Branding Workplace

Top Employer Brand Blogs of 2021

Blu Ivy Group

And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. Hopefully after you give them a read, you’ll feel fully prepared to dive into shaping the top employer branding issues of 2022!

How To Recruit More Women Into Your Workforce

Speaker: Jeanette Leeds, Talent Acquisition Expert | Business Leader | Tech Entrepreneur

In this session, Jeanette Leeds, Talent Acquisition Expert, Business Leader, and Tech Entrepreneur will teach you about the latest talent acquisition solutions to support your gender-diversity hiring journey.

Employer Branding Best Practices for Campus Recruitment

HR Shelf

The talent acquisition teams in most organizations now comprehend the significance of employer branding. However, creating the most effective employer branding strategies is something numerous associations actually battle to get right. Why is Employer Branding Important?

What Is Good Employer Branding?

ExactHire - Restaurants

If you’re like most recruiters, you’ve researched the best jobs sites and you’re capable of writing killer job ads that get job seekers’ attention. But what is employer branding and how will an employer branding strategy help you hire the best candidates?

Renowned University Is Trailblazer for Higher Ed Investing in Employer Brand: Princeton University Case Study ?

Stories Incorporated

And, just as Princeton lead the way in many facets of higher education, they are also a trailblazing employer. They’re one of the very first universities to mirror the Fortune 500 and invest in employer brand to bring to life their unique employee experience.

Internal Stakeholders’ Key to Employer Brand Success: An Employer Brand Master Class Series

Blu Ivy Group

We want to take some time each month to feature insights from fantastic in-house employer brand leaders globally. The truth is, when we started Blu Ivy, very few executives had heard of employer branding. Include HRBPs in your employer branding strategy as stakeholders.

Dice 2018 Recruitment Automation Report

RECRUITMENT. REPORT AI and Hiring: How today’s recruiters are bracing. Want — from Automation Preparing for the Future of Automated Recruiting. Recruiting Process 04 06 07 10 03 Dice Recruitment Automation Report 3 Intelligent Technologies Are. 72% Slow recruiting.