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How TruGreen grew its talent strategy to meet a 500% increase in hiring demand

HRExecutive

When Rebecca Schoepfer joined TruGreen , the nation’s largest lawn-servicing company, in 2021 as CHRO, the organization had no defined employer brand. Rebecca Schoepfer, TruGreen - Advertisement - Schoepfer: We happened to be in an industry that was considered an essential service so we were able to continue to work.