How TruGreen grew its talent strategy to meet a 500% increase in hiring demand
HRExecutive
APRIL 26, 2023
When Rebecca Schoepfer joined TruGreen , the nation’s largest lawn-servicing company, in 2021 as CHRO, the organization had no defined employer brand. And with a 500% increase in hiring demand year-over-year—especially in the midst of pandemic-driven labor shifts —she knew that needed to change quickly.
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