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Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

One thing remains constant, though—competition for great talent remains high, retention is an ongoing priority with shifting employee expectations, and there is continuous pressure to show the connection between investment in your people and the bottom line. Employee engagement? Employee Sentiment? Cost per hire?

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Turning EVP insights into Action at Arbor Memorial

Blu Ivy Group

Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives. Recognition and rewards, rooted in the EVP, can significantly boost employee engagement and advocacy.

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A Guide to Integrating Your Employee Value Proposition (EVP) into Your Company’s DNA

Blu Ivy Group

The next challenge is getting your employees talking about the employment brand. It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. You have developed and launched your EVP, now what?

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What’s Next for Employer Branding?

Blu Ivy Group

Currently, this kind of proof of success would require sophisticated external data streams from social media and other platforms, as well as internal metrics on employee engagement and team performance. Superpowered Recruiting. These days, the demands on recruiters outstrip anything we have seen before.

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New Employee Experience Terminology “Cheat Sheet”

Blu Ivy Group

Employee Experience: the consistency and quality of interactions that an employee has with a company. . This can be shaped by the daily behaviours, leaders, communications, processes, technologies and policies that are in place. More than ever, “ special effort needs to be placed on creating systems of belonging”.

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Big Promises, Small Rewards: Why Talking about DEI Doesn’t Work

Blu Ivy Group

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .