SAP Acquires Qualtrics: Weaving Experience Management into Its Enterprise Software
Aberdeen HCM Essentials
NOVEMBER 16, 2018
Examples include Talkdesk receiving $100 million in Series B financing in October 2018, and Marketo being acquired by Adobe in September 2018. Competitors such as Salesforce, Microsoft and Adobe continue expanding their own portfolios through capabilities such as B2B commerce, campaign management and customer data integration.
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