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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Employee Value Proposition Trends In 2022

Blu Ivy Group

Changes in employee values: Workplace flexibility, remote opportunities, well-being, work-life balance and diversity, equity, inclusion, and belonging (DEI) are now essential to embed into EVP messaging. Diversity Value Propositions. The gig economy has grown exponentially over the pandemic and is showing no signs of slowing down.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

For example, for small to medium-sized organizations, a common objective is building employer brand awareness and preference since you’re competing with larger, more established brands and enterprises. More diverse candidates, more diverse stories – and so on. Employer Brand Content Marketing 101.

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Why Strong Employer Brands Are Ahead of The Competition

Blu Ivy Group

The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. That’s why, to keep you motivated, we wanted to give you a little inspiration and explain precisely how Employer Branding can help you win in today’s job market. .

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Employer Brand Strategy for Startups

Blu Ivy Group

Early-stage startups don’t have the brand awareness that other, more established companies do, so it can be hard for them to even get the attention of top talent, let alone compete on offers. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Diversity and Belonging. A non-physical office and virtual team will enable employers to hire internationally, truly providing access to the best, most diverse talent in the world. . We anticipate there will be an opportunity for incredible employer branded onboarding gamification and event marketing.

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7 Factors to Consider When Developing a Return-to-Work Plan

Blu Ivy Group

It’s a candidate’s market, and big salaries can help get fresh talent in the door. . But remember: salary and wages aren’t the only way to compete. You need to look at the issue from multiple perspectives, as it can impact many facets of your employee experience – from recruitment and hiring to retention and engagement.