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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Why Employer Branding Analytics is a Game-Changer A robust employer brand isn’t just a buzzword; it’s a lifeline. Cost per hire? Employee engagement?

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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How to Make an Impact With Your Employer Brand

Blu Ivy Group

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. Instead, you need to think about the most essential impacts and choose metrics to match. Step 2: Develop a Creative Concept.

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A Guide to Integrating Your Employee Value Proposition (EVP) into Your Company’s DNA

Blu Ivy Group

The next challenge is getting your employees talking about the employment brand. Employer Brand managers will achieve long-term impact on the business if they use a prominent and consistent approach to EVP messaging. Ensure that your job descriptions and hiring process also reflect your EVP.

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Your 2024 HR Resolution: What ‘Beat’ Will Drive Your Talent & Culture Success?

Blu Ivy Group

Just as a personalized fitness plan addresses your unique needs, a tailored EVP enhances your employer brand, ensuring that every HR move contributes to the holistic well-being of your organizational health. Apply the same principle to your Employer Brand strategy.