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M&A Friday! This Week’s HR Deals and Trending #HotInHR News

Advos

Lattice raises $15m to help People Leaders develop engaged and high-performing teams. Pana raises $10 million to help companies arrange travel for onsite interviews. A Software-as-a-service Marketplace that Helps Enterprises Hire Consultants Closes $1.7M The Employer Branding Strategies Conference.

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What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.) They coexist.

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Using social media for hiring: how to get it right

cipHR

Music streaming service Spotify has been known to use playlists to engage candidates (one recruiter at the company even used a playlist to make a job offer ), while retailers might ask shopfloor workers to make a short video of them in their role and post it to Instagram. This shows you’re credible and know your demographic.

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4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

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SparcStart Expands Integrated Video Marketing Platform

Sparcstart

With today’s release of the new video marketing capabilities, SparcStart leads the industry as the simple, secure and scalable platform to power employer branding and recruitment marketing video. Due to its intuitive design and flexibility, Amplify VMS won the Top HR Tech Product of the Year in 2019.

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8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. Whatever your reasons, working with an agency or consulting partner is different from working with your internal colleagues. ( <—Click to tweet this!) (For

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The top seven Kenya 2019 talent acquisition trends

Shortlist

The top seven talent acquisition trends in Kenya for 2019 Shortlist surveyed 200+ talent recruiting decision makers across Kenya to understand where the recruitment industry is headed. Employer branding, candidate experience and talent pipelining need to take centre stage.