Jason Alvarez Cohen and Nick Eischens of Popl: “Don’t be everything to everyone”
Thrive Global
DECEMBER 24, 2020
I learned this the hard way. In meetings, if you oversell yourself, it comes off as desperate and unprepared. Together, the entrepreneurs applied their backgrounds in software engineering, business management and their social media savvy to build a global brand with Popl through a viral marketing strategy on TikTok.
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