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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work. Why is that important to you?

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The Power of Employer Brand Ambassador Programs: The Benefits for Your Organization

Blu Ivy Group

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

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Ensure Your Employer Brand Engages Returning Parents

Blu Ivy Group

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. For businesses, you can ensure your corporate policies are communicated in advance of an employee’s return date, ensure managers are trained and lead with compassion and understanding, and your HR team reaches out to offer support.

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Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand

Blu Ivy Group

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Top employers of choice know the impact of balancing people, performance, profit, and pride.

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Navigating 2024 HR Priorities: Critical Questions for CHROs

Blu Ivy Group

” 1 Our consulting practice at Blu Ivy emphasizes the significance of a human-centric approach and helps to reframe the conversation from tactical business strategy into meaningful people-focused change initiatives. A robust employer brand serves as a beacon, signifying a steadfast commitment to leadership development.