Blu Ivy Group

JANUARY 30, 2024

Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs. This is done primarily via job ads, or other ‘lower funnel’ marketing efforts such as programmatic and paid search advertising. What can recruitment marketing learn from consumer marketing?

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Employer Branding Video Recruiting Hiring Software Recruiting Software 64

Blu Ivy Group

FEBRUARY 8, 2024

It not only attracts top talent but also plays a pivotal role in increasing employee engagement, fostering pride and loyalty, and serves as the cornerstone for creating a high-performance culture. Navigating the Metrics Maze: Measuring Employer Branding ROI Here’s where it gets real. Cost per hire?

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Employer Branding Analytics Hiring Software HR Software 69

Blu Ivy Group

AUGUST 5, 2022

When we say, ‘employer brand,’ what we’re talking about is how an organization brands and markets the full employment experience. You might discuss topics such as your company’s reputation as a good (or bad) place to work, which impacts both recruitment and retention metrics. Marketing your employer brand is two-fold.

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Employer Branding Talent Experience Metrics Talent Acquisition 102

Blu Ivy Group

SEPTEMBER 18, 2023

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

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Employer Branding Company Recruiting Software HR Software 52

Blu Ivy Group

DECEMBER 7, 2021

Winners of Canada’s Most Admired Corporate Cultures Awards must be present at the Awards Gala to accept their award. There is no cost to participate in Canada’s Most Admired Corporate Cultures nomination or submission process. Once nominated, organizations need to make a detailed written submission to the program.

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Employer Branding Certification Hiring Software Benchmarking 98

Blu Ivy Group

AUGUST 25, 2022

Talent is looking to learn where you are at present AND what direction you are heading. Finally, we advise taking a broad look at the external talent market, also known as the people you are looking to recruit in the coming year. Your employer brand strategy needs to go beyond being just a nice slide deck.

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Employer Branding Strategy Talent Experience Exercises 52

Blu Ivy Group

NOVEMBER 30, 2023

And then on top of that, and why we’re here today, is leading our recruitment, marketing, and employer branding initiative for the entire company both across Canada and the United States. I think of two sort of really important metrics that we continuously track. Stacy Parker: That’s not a small role!

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Employer Branding Video Recruiting Talent Experience Hiring Software 52