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What Good Recruitment Marketing Looks Like

Blu Ivy Group

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs. This is done primarily via job ads, or other ‘lower funnel’ marketing efforts such as programmatic and paid search advertising. What can recruitment marketing learn from consumer marketing?

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

This is especially true in the current tight labor market , when recruitment marketing campaigns are the focus of more attention than ever before. One of the benefits of working with a great employer brand agency is that they walk the walk when it comes to a vibrant culture and satisfying work-life balance.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

It not only attracts top talent but also plays a pivotal role in increasing employee engagement, fostering pride and loyalty, and serves as the cornerstone for creating a high-performance culture. That’s where analytics becomes our guiding force.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

After doing the preliminary work on our new EVP, the pillars were presented back to the entire team, and everyone had a chance to evaluate them and weigh in on how well the pillars reflect their current employee experience. The strength of your employer brand marketing will be truly tested in practice. Job descriptions.

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Building a Human-Centred Employer Brand The Power of Mindfulness in Leadership

Blu Ivy Group

Understanding Mindfulness in Leadership Mindfulness is the intentional act of being fully present and accepting the present moment, without judgment. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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For Executives, Vulnerability Is the True Silver Lining of the Pandemic

Blu Ivy Group

In business and in our personal lives, the pandemic presented challenges that at times felt too heavy to bear. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. For many of us, the last year has been, frankly, awful. About Us .