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What Good Recruitment Marketing Looks Like

Blu Ivy Group

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs. This is done primarily via job ads, or other ‘lower funnel’ marketing efforts such as programmatic and paid search advertising. What can recruitment marketing learn from consumer marketing?

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Supercharge Your Campus Recruitment Strategy With ‘Campus Employer Brand In A Box’

Blu Ivy Group

Today we explore the essential assets your campus recruitment team should have in your arsenal to ensure you showcase your dynamic and inclusive culture and achieve remarkable results with this year’s campus recruitment strategy. Brand Your Campus Recruitment Experience Times are moving quickly!

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

One thing remains constant, though—competition for great talent remains high, retention is an ongoing priority with shifting employee expectations, and there is continuous pressure to show the connection between investment in your people and the bottom line. I know this all too well; after all, I’ve been in your shoes.

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

This is especially true in the current tight labor market , when recruitment marketing campaigns are the focus of more attention than ever before. One of the benefits of working with a great employer brand agency is that they walk the walk when it comes to a vibrant culture and satisfying work-life balance.

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

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Should Your EVP Be Aspirational?

Blu Ivy Group

When executives are asked how they would like to be recognized as an employer, the answers can help to clarify both an organization’s ideal cultural vision, and the gaps between aspirational and present cultures. When answering the question, business leaders will tend to use common aspirational culture descriptors.