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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

For many organizations this sense of renewal extends into annual planning cycles; it’s time to evaluate past performance, realign courses of action and strategically set budgets for the year ahead. As we start to say goodbye to summer 2023, we step back into the renewed hustle and bustle of back-to-school time.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Recruitment marketing is about telling that story to help your recruitment funnel, to attract talent, to connect with personas.

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Employer Brand Awards That Matter

Blu Ivy Group

And of course, there’s no substitute for real-world reviews that you can see yourself. Lastly, they’re a great benchmarking tool – receiving clear metrics and scores can help you set actionable goals for the future. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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The Fundamentals of Building a Strong Employer Brand Strategy

Blu Ivy Group

Once you go through this process, likely over the course of a few months, you’ll surface a ‘heat map’ that’ll help you solidify the three or four pillars that differentiate you from your competitors. It’s important to attach actionable goals to this initiative, and create measurable metrics for success.

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Blu Thread Conversations, S01E01: Mattamy Homes – For those who want to build a better world

Blu Ivy Group

And then on top of that, and why we’re here today, is leading our recruitment, marketing, and employer branding initiative for the entire company both across Canada and the United States. I think of two sort of really important metrics that we continuously track. Stacy Parker: That’s not a small role!

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Conference Twitter Primer #HRtechConf 2018

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KatrinaKibben : Founder + CEO of @ThreeEarsMedia | I We bring strategy, creativity + curiosity to startup recruitment marketing | #LGBT she/her. KevinWGrossman : Talent Board #TheCandEs President | TAS/HCS Cert #HR #Recruiting | ATAP Charter Member | @SJSU Alum | Writer | Podcaster | Wannabe Drummer | Grateful Father.