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Why an Employee Value Proposition is More Important Than Ever During an Economic Downturn

Blu Ivy Group

Of course, retention of your most valuable team members is just the tip of the iceberg. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Even in tough times, people remain your most valuable—and most fragile—resource.

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Should Your EVP Be Aspirational?

Blu Ivy Group

Wherever you may be in your culture journey, here is one thing that we know through decades of doing this stuff: Not only is it okay to have an Aspirational Gap in your EVP and employer brand messaging, but it is also an ideal way to inspire talent with a vision of what the near future will offer them personally.

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

For many organizations this sense of renewal extends into annual planning cycles; it’s time to evaluate past performance, realign courses of action and strategically set budgets for the year ahead. As we start to say goodbye to summer 2023, we step back into the renewed hustle and bustle of back-to-school time.

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Navigating 2024 HR Priorities: Critical Questions for CHROs

Blu Ivy Group

I’ve had the great pleasure of sitting down with truly inspiring HR leaders over the course of my career. Blog Contributor: Jenni Lamb Director, Business Development About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Team Member Interview: Andrea Nicho

Blu Ivy Group

Nowadays, job seekers can easily access information about company culture and employee experiences through social media and online review sites. Of course, it’s great to highlight all the positive aspects of working for your company. But you should also be honest about any challenges or areas where you need to improve.

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Why Strong Employer Brands Are Ahead of The Competition

Blu Ivy Group

And of course, you don’t have to do this work alone. When you partner with Blue Ivy Group, we’ll work closely with you to craft a resilient Employer Brand that will help you attract and keep the best talent, no matter what the job market throws at you. . As the famous saying goes, “The best time to start was yesterday.

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The Branded Employee Experience

Blu Ivy Group

Culture Amp Defines? as the encapsulation of what people encounter and observe over the course of their tenure at an organization. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Employee experience ?as