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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

One thing remains constant, though—competition for great talent remains high, retention is an ongoing priority with shifting employee expectations, and there is continuous pressure to show the connection between investment in your people and the bottom line. I know this all too well; after all, I’ve been in your shoes.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. But how often and effectively are these initiatives communicated outside of the organization?

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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Potential Brand Lift. Pros and Cons.

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Building a Human-Centred Employer Brand The Power of Mindfulness in Leadership

Blu Ivy Group

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. Understanding Mindfulness in Leadership Mindfulness is the intentional act of being fully present and accepting the present moment, without judgment.

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Ensure Your Employer Brand Engages Returning Parents

Blu Ivy Group

My past life of travelling to client offices, industry research, sales calls, and leading presentations slowly faded into sleeplessness nights, playdates, and nurturing a beautiful tiny human. The pandemic continued to shift the status quo, and present new employer brand challenges and solutions.

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.