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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Why Employer Branding Analytics is a Game-Changer A robust employer brand isn’t just a buzzword; it’s a lifeline. As a former HR leader, I know the struggle.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. The employer brand is the responsibility of all executives, not just those from HR.

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Ensure Your Employer Brand Engages Returning Parents

Blu Ivy Group

My past life of travelling to client offices, industry research, sales calls, and leading presentations slowly faded into sleeplessness nights, playdates, and nurturing a beautiful tiny human. The pandemic continued to shift the status quo, and present new employer brand challenges and solutions.

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Building a Human-Centred Employer Brand The Power of Mindfulness in Leadership

Blu Ivy Group

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. Understanding Mindfulness in Leadership Mindfulness is the intentional act of being fully present and accepting the present moment, without judgment.