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Revolutionizing Employer Branding: The Human-Centred Approach

Blu Ivy Group

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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Top Initiatives Employer Brand Professionals Are Planning for 2022

Blu Ivy Group

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . About Us .

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DEIB Is Not Dying. In Fact, It’s Needed More Than Ever.

Blu Ivy Group

A DVP transcends traditional corporate DEI statements and commitments, it serves as a cornerstone for both DEIB and employee experience strategies by fostering a sense of belonging and engagement among employees all in service of delivering maximum business impact through a human-centred approach.

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Is your DEI Strategy Working?

Blu Ivy Group

A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them. The Employer Value Proposition (EVP) can be seen – or felt – through authentic but subtle cues that inspire the organization with a sense of togetherness.

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New Employee Experience Terminology “Cheat Sheet”

Blu Ivy Group

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” About Us .

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The Workplace Privileges We Rarely Talk About

Blu Ivy Group

It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. As we know, great employer brands don’t just have EVPs or Diversity Value Propositions.