Remove Examples Remove High Performance Culture Remove Metrics Remove Recruitment Marketing
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Organizational Culture 101

Blu Ivy Group

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. .

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

When we say, ‘employer brand,’ what we’re talking about is how an organization brands and markets the full employment experience. You might discuss topics such as your company’s reputation as a good (or bad) place to work, which impacts both recruitment and retention metrics. How to market your employer brand.

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How to Make an Impact With Your Employer Brand

Blu Ivy Group

Instead, you need to think about the most essential impacts and choose metrics to match. After all, if you’re not careful, your metrics can define your mission, rather than the other way around. We often point to WestJet’s famous holiday campaigns as a perfect example of this kind of synergy.

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Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

For example, they often have access to more compelling and personal stories that are not overly sanitized due to multiple layers of communications reviews. For example, if you’re on social media, what channels are you currently using? For example, which posts get the most and least engagement?

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A High-Performing Culture of Kindness. It Comes Down to Leadership

Blu Ivy Group

Kindness at work: examples of kind company cultures. Or, looking at it another way, which managers have high performer resignation rates? Which managers have high promotion rates? This metric tells us who is good at growing talent. Commit to lead by example. The Container Store. That is a red flag.

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Employer Brand Awards That Matter

Blu Ivy Group

The process of responding to the employer questions, both in the Culture Brief and Audit, can also help you better understand what’s working – and what’s not – within your organization. Companies need to provide details and examples of a wide range of programs, events, traditions, and policies.

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The Fundamentals of Building a Strong Employer Brand Strategy

Blu Ivy Group

If you’re a company that genuinely values and strives to create work/life balance, for example, it should be easy to create a brand story that will speak to someone who is looking for that very thing. It’s important to attach actionable goals to this initiative, and create measurable metrics for success.