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What Good Recruitment Marketing Looks Like

Blu Ivy Group

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs. This is done primarily via job ads, or other ‘lower funnel’ marketing efforts such as programmatic and paid search advertising. What can recruitment marketing learn from consumer marketing?

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

One thing remains constant, though—competition for great talent remains high, retention is an ongoing priority with shifting employee expectations, and there is continuous pressure to show the connection between investment in your people and the bottom line. I know this all too well; after all, I’ve been in your shoes.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

When we say, ‘employee value proposition,’ or EVP, we’re talking about the portion of your employer branding that organizations use to attract certain employees with certain skillsets to join the company, as well as the basis for keeping those employees engaged once they’re part of the company. Marketing your employer brand is two-fold.

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Building a Human-Centred Employer Brand The Power of Mindfulness in Leadership

Blu Ivy Group

Understanding Mindfulness in Leadership Mindfulness is the intentional act of being fully present and accepting the present moment, without judgment. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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For Executives, Vulnerability Is the True Silver Lining of the Pandemic

Blu Ivy Group

In business and in our personal lives, the pandemic presented challenges that at times felt too heavy to bear. From this place of vulnerability, leaders are well positioned to begin to do the uncomfortable work of learning and listening. For many of us, the last year has been, frankly, awful. They’re primed to create true change. .

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.