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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. It not only attracts top talent but also plays a pivotal role in increasing employee engagement, fostering pride and loyalty, and serves as the cornerstone for creating a high-performance culture.

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Cracking the Code: Introducing Blu Ivy’s Employer Brand & Culture Index (EBCI)

Blu Ivy Group

Now, you can comprehensively measure your employer brand, securing a competitive edge and dynamically shaping and evolving your workplace culture while fostering continuous improvements in your talent attraction strategies.

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Top Employer Brand Blogs of 2021

Blu Ivy Group

If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. In response to all these trends, HR professionals are increasingly turning their attention — and dedicating resources — to targeted efforts aimed at improving employee experience.

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What’s Next for Employer Branding?

Blu Ivy Group

We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points. For employer branding professionals, it can be hard to gain access to significant company resources without a clear data narrative explaining campaigns’ success. A Generational Approach.

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A Guide to Integrating Your Employee Value Proposition (EVP) into Your Company’s DNA

Blu Ivy Group

It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. Retention: Establish metrics and evaluation methods to measure the impact of the EVP on employee engagement, retention rates, productivity, and other performance indicators.

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Top 3 Things Clients Wish They Knew About Employer Branding (Before They Started)

Blu Ivy Group

They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Another common issue: completed surveys that didn’t ask the right questions to get the right data.

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Using the Integrative Enneagram as a Leadership Tool for Growth

Blu Ivy Group

How do we foster a culture of belonging where team members bring their full creative expression to work? Blog author: James Powell VP, Client Strategy & Experience Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.