Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Employer Branding 98

Employer Branding Video Recruiting Recruiting Software Onboarding Software 98

Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

Employer Branding 102

Employer Branding Talent Experience Metrics Talent Acquisition 102

Blu Ivy Group

AUGUST 12, 2021

People still want purpose-driven work and are attracted to the idea of building something from the ground up – qualities that startups are well-positioned to leverage. But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution?

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

JUNE 29, 2022

For many jobseekers, viewing your organization’s job posting will be the first in-depth interaction that they will have with your company. In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. Speak From a Place of Service.

Employer Branding 105

Employer Branding Video Recruiting Hiring Software Talent Acquisition 105

Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

Employer Branding 98

Employer Branding Certification Hiring Software Benchmarking 98

Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

Employer Branding 52

Employer Branding Talent Experience High Performance Culture Recruitment Marketing 52

Blu Ivy Group

NOVEMBER 16, 2023

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand.

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Employer Branding How To CHRO High Performance Culture 59

Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

Employer Branding 98

Employer Branding Planning Tools Video Recruiting Hiring Software 98

Blu Ivy Group

OCTOBER 20, 2021

The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date. ” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. .”

Employer Branding 95

Employer Branding How To Talent Acquisition High Performance Culture 95

Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I am fortunate enough to work with a company that prioritizes the health and wellness of its employees. If you need help, don’t be afraid to ask. Truthfully, anxiety set in. Be Honest About How You’re Feeling.

Employer Branding 98

Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

Employer Branding 52

Employer Branding Talent Experience High Performance Culture Employee Engagement 52

Blu Ivy Group

OCTOBER 4, 2023

Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Alignment is another critical part of this stage.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52

Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

Employer Branding 52

Employer Branding Recruiting Software Planning Tools Talent Acquisition 52

Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

Employer Branding 52

Employer Branding Talent Experience Recruitment Marketing Talent Acquisition 52

Blu Ivy Group

JULY 19, 2023

This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talent attraction strategy. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences. Trust us, it’s a game-changer.

Video Recruiting 52

Video Recruiting Employer Branding Recruiting Software Hiring Software 52

Blu Ivy Group

SEPTEMBER 19, 2022

Boomerang employees, as they’re commonly referred to, are on the rise in organizations with a broader perspective on what company alumni can offer. These include the way colleagues interact, the unique elements of the company culture, and workplace flexibility. How have they impacted the company and you personally?

Employer Branding 52

Employer Branding Strategy Talent Experience Talent Acquisition 52

Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? Well, we may be a little biased, but we think you’re on the right track. The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. Same with your company values.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52

Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact.

Employer Branding 52

Employer Branding Video Recruiting How To Recruitment Marketing 52

Blu Ivy Group

APRIL 11, 2024

Especially after many companies have been more intentional about recruiting a diversity of people to their organization. A diversity value proposition serves as a potent tool, keeping company leaders mindful of the human factor during crises and reminding them of their commitment to DEIB.

Employer Branding 64

Employer Branding Recruiting Software Talent Experience Diversity 64

Blu Ivy Group

JULY 13, 2022

In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. More than ever before, jobseekers are expecting that potential employers make them feel connected and inspired at each step. They expect far more than just a time-for-money exchange.

Video Recruiting 45

Video Recruiting Employer Branding Interview Software Hiring Software 45

Blu Ivy Group

DECEMBER 14, 2023

” 1 Our consulting practice at Blu Ivy emphasizes the significance of a human-centric approach and helps to reframe the conversation from tactical business strategy into meaningful people-focused change initiatives. A robust employer brand serves as a beacon, signifying a steadfast commitment to leadership development.

Employer Branding 64

Employer Branding HR Software Talent Experience Career Development 64

Blu Ivy Group

JULY 29, 2021

In fact, McKinsey reports that “two out of five companies globally are expanding their investments in DEI programs even as they make budget cuts elsewhere.” . The most well-established employer brands maintain a cohesive workplace culture through ongoing commitment and understanding. . Needs Assessment: .

Strategy 98

Strategy Employer Branding Talent Experience Assessment Software 98

Blu Ivy Group

JANUARY 12, 2024

In the gym, a well-thought-out fitness plan guides you toward your fitness goals. Just as a personalized fitness plan addresses your unique needs, a tailored EVP enhances your employer brand, ensuring that every HR move contributes to the holistic well-being of your organizational health.

HR Software 69

HR Software Talent Experience Employer Branding Planning Tools 69

Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. Employer Brand managers will achieve long-term impact on the business if they use a prominent and consistent approach to EVP messaging. Attracting Talent: Use the EVP to update your company LinkedIn page, career site, and job descriptions.

Video Recruiting 52

Video Recruiting Hiring Software Employer Branding Interview Software 52

Blu Ivy Group

FEBRUARY 9, 2023

Tools for Increasing Self-Awareness According to psychology today, approximately 80% of Fortune 500 companies in the United States use some sort of personality tool to assess and better understand employees and candidates.

Assessment Software 80

Assessment Software Recruiting Software Tools Employer Branding 80

Blu Ivy Group

APRIL 10, 2023

That’s why it’s important for companies to not only attract top talent but also retain them by offering something more than just a paycheck. An EVP is a promise that a company makes to its employees in exchange for their contributions. This is where an Employee Value Proposition (EVP) comes in.

Employer Branding 52

Employer Branding Video Recruiting High Performance Culture Talent Experience 52

Blu Ivy Group

SEPTEMBER 2, 2021

But too often we see companies embarking on campaigns that are generic, inauthentic or that target the wrong KPIs. A Brand That Knows Itself – Authentic Recruitment Marketing. Especially now, companies need to adopt authentic and targeted values based messaging that resonates with the candidates who are right for them.

Recruitment Marketing 103

Recruitment Marketing Recruiting Software Recruitment Employer Branding 103

Blu Ivy Group

MARCH 9, 2023

For this team interview, we asked one of our newer team members, Andrea, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Andrea’s role is Director, Employer Brand & Culture.

Employer Branding 52

Employer Branding Talent Experience Talent Acquisition High Performance Culture 52

Blu Ivy Group

AUGUST 26, 2021

People like seeing that emotion from leaders because it helps them feel safe and inspired.” . This kind of openness can help leaders across the organization create a feeling of safety and connection on their teams — ultimately leading to elevated satisfaction, increased morale, and improved outcomes. .

Employer Branding 105

Employer Branding Talent Experience Recruitment Marketing Talent Acquisition 105

Blu Ivy Group

JULY 22, 2021

Employee Experience: the consistency and quality of interactions that an employee has with a company. . ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy . . ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy .

Talent Experience 98

Talent Experience Employer Branding Hiring Software Recruiting Software 98

Blu Ivy Group

JUNE 17, 2021

Throughout the marketplace, we see indicators that these concerns are well-founded. The jobs numbers also make it abundantly clear that employers are facing a serious challenge when it comes to filling open positions: In April, the most recent month for which numbers are available, the number of U.S. job openings surged to 9.3

Talent Experience 98

Talent Experience Recruitment Employer Branding Retention and Turnover 98

Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. You can then use this chart to help guide you in deciding how each communication initiative can be delivered most effectively.

Recruiting Software 98

Recruiting Software Employer Branding Talent Acquisition High Performance Culture 98

Blu Ivy Group

MARCH 15, 2022

Today we are sharing with you the why as well as to provide you with some deeper insights into what best employer brands are doing to drive greater impact out of their EVP work in 2022. Before we get too deep into the shifting Employer Brand and EVP tides, let’s revisit what an EVP is and why it is important to begin with.

Video Recruiting 105

Video Recruiting Trends Employer Branding Talent Experience 105

Blu Ivy Group

DECEMBER 20, 2021

In such a crowded field, it’s hard for companies to differentiate themselves and break through the noise. This is especially true for employers seeking to hire hourly workers, who have more competing choices than ever before. . We promise, it’s a job worth doing — and worth doing well. About Us .

Employer Branding 52

Employer Branding Talent Acquisition Recruitment Marketing Talent Experience 52

Blu Ivy Group

AUGUST 10, 2023

Research by organizations like McKinsey and Deloitte has shown that cultural alignment is critical for achieving financial targets post-merger. Companies that focus on cultural integration are more likely to meet their financial goals and achieve synergies. The pre-established EVP comes into play here as a unifying force.

Employer Branding 52

Employer Branding High Performance Culture Employee Engagement Talent Experience 52

Blu Ivy Group

FEBRUARY 9, 2022

Furthermore, leaders need to look at the behaviours they reward to ensure they’re effective in elevating the employee experience, as well as steering collaboration, innovation, and growth. . To improve cross-functional collaboration, make sure that overarching goals and department goals are shared across the entire company.

Employer Branding 98

Employer Branding Talent Acquisition High Performance Culture Talent Experience 98