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Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?

Blu Ivy Group

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. What can recruitment marketing learn from consumer marketing?

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

For many organizations this sense of renewal extends into annual planning cycles; it’s time to evaluate past performance, realign courses of action and strategically set budgets for the year ahead. Could 2024 be a year where you help your organization bring employer branding outside of the HR box?

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

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Ensure Your Employer Brand Engages Returning Parents

Blu Ivy Group

My past life of travelling to client offices, industry research, sales calls, and leading presentations slowly faded into sleeplessness nights, playdates, and nurturing a beautiful tiny human. The pandemic continued to shift the status quo, and present new employer brand challenges and solutions.

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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work. Evaluation Process.

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Building a Human-Centred Employer Brand The Power of Mindfulness in Leadership

Blu Ivy Group

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. Understanding Mindfulness in Leadership Mindfulness is the intentional act of being fully present and accepting the present moment, without judgment.

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The Fundamentals of Building a Strong Employer Brand Strategy

Blu Ivy Group

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.