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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

It’s no surprise that in the COVID-19 era, workplace stress is at an all-time high. These are some ways we’ve advised businesses to boost their employer brand reputation in this challenging time. But they do want to feel seen and heard — and they do want to know you are trying to help and making an impact. Walk the Walk.

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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. James: What I appreciate about the vision that you’ve created for us is it’s that balance between human-centered and high-performance.

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Top 3 Things Clients Wish They Knew About Employer Branding (Before They Started)

Blu Ivy Group

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Research can’t be a checkbox activity.

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Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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The Internet Is Ruining Employer Branding

Blu Ivy Group

Enter the world of employer branding and recruitment marketing. Employer Brand Strategy by definition, is the process of managing and influencing your reputation and experience as an employer. It is a strategy that encompasses everything a company does to position the organization as an employer of choice.”

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Employer Brand Strategy for Startups

Blu Ivy Group

The lean teams and laid-back culture were very appealing, especially compared to the stuffier, more bureaucratic cultures of large organizations. . But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution?