Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. Today, I wanted to add something to that conversation because there’s one aspect of the model that I can see being underutilized and it’s shared media.

Employer Branding vs. Recruitment Marketing

Employment Metrix

In today’s world, most everyone is stepping into their careers with a college degree and the best experiences in internships, special projects, and volunteer work. So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates.

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Introducing Our Employer Branding and Engagement Professional Certification!

Blu Ivy Group

Looking for a way to support your people, your organization, and upgrade your skills in employer branding and employee engagement? We are thrilled to announce the launch of our Employer Branding and Engagement Professional Certification (EBEP)! “We

The Employer Branding Roadshow

Nextwave Hire

Employer branding to some is old hat. As we all know, it’s pretty tough to get anything done in an organization without the buy-in of senior leadership. Collateral: how we’ll tell the story about working here while incorporating our EVPs – testimonials, blogs, photos, vidoes.

Better Together: How Employer Brand Professionals Can Turn Recruiters into Advocates and Champions

Speaker: James Ellis, Director of Employer Brand, Universum

While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.

Great Employer Branding is a Foundation, Not a Facade

Blu Ivy Group

When thinking about core HR strategy, for most people, employer branding doesn’t come to mind. In recent years, core HR has gone beyond the basics to include employee experience and employee voice, which are both seen as essential for today’s HR professionals and leaders to understand.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. As a business you go through the painstaking process of identifying your ideal customers and what they value, than work tirelessly to deliver.

Employer Branding Will Supersede Traditional Advertising Strategies in 2020

Blu Ivy Group

In a flash, society has learned that what matters most, above all else, is the people we care for, surround ourselves with, and support. These things are driving the business and branding decisions we make now. That’s where Employer Branding comes in.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding?

The Rules Have All Changed: How to Build and Maintain an Employer Brand When No One Is Working in the Same Room

Speaker: James Ellis & Elena Valentine

You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

Well, in the modern talent-driven workplace, retaining the most qualified and skilled employees is a must for every company. In fact, it’s a mandatory condition for surviving and thriving on the market. What are Employees looking for in Employers? Training opportunities.

In Employer Branding, Words Matter.

exaqueo

Louisa May Alcott (from " Little Women ") Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Is the work experience challenging or meaningful ?

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. It's basically the reputation of a company as seen from the point of view of the employees already working there. What’s the solution?

Exemplary Employer Brands

HRO Today

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs. Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. It has the power to showcase to potential employees an authentic view of an organization’s culture, mission, and values.

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. Storytelling has been a part of the human experience for 30,000 years – or longer, if we assume that people were telling stories before the advent of writing.

How Summer Internships Can Help Build Your Employer Brand

Blu Ivy Group

Internships may only run for eight to twelve weeks, but they can have a long-term impact on your employer brand. How will summer internships help build your employer brand? Future Talent – Don’t underestimate the value of the talent pipeline you’ll be developing.

How the Candidate Experience Influences Your Employer Brand

Hubert

TripAdvise it to the world. Experience sharing can not only impact your brand, but bad reviews in fact also kill businesses every single day. The candidate experience is no exception here. 55% avoid companies after reading online reviews.

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

One of the hottest topics in the business world these days is focusing on purpose as a key business driver. It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values.

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.

#WorkTrends: Great Expectations: Living Your Employer Brand

TalentCulture

This month TalentCulture has been focusing on how people and companies can learn to do better. Nowhere is that more crucial than in the sphere of employer brands. But an employer brand isn’t just an academic exercise, as Meghan […].

Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

When you look at the superhero teams in these movies, in most instances each member of the team brings something unique to the table, be it superhuman strength, invisibility, or spontaneous combustion. Introducing the Employer Branding League of Superheroes!

Why Repelling Talent Is the Best Employer Brand Strategy

The Muse

Charlotte Marshall, Global Employer Brand Lead at Danaher Corporation, shares her expert insight and advice on employer branding, plus what she's learned from building and launching brands at five different Fortune 500 organizations. Employer Resources

Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

Advos

Using HRmarketer software, we analyzed the #EBrandCon website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this HR conference! The Basics. Event Name: Employer Branding Strategies Conference.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

4 Effective Tips For Creating a Strong Employer Branding Strategy

Get Hppy

With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates.

The Employer Brand: Essential in Today’s Talent Market

Astron Solutions

A Fall 2019 Gartner article highlights that more than half of HR leaders say they are having more trouble attracting candidates with the exact skill sets required by hiring managers than they did five years ago. The struggle to capture the best talent is still going strong!

Netflix for HR: The Fyre Festival Documentary & Your Employment Brand.

The HR Capitalist

With that in mind, I have a must watch for you - Fyre: The Greatest Party That Never Happened. This documentary is a primer on two things: 1-- How to market and get buzz - which has implications for your employment and cultural brand at your company.

How to Protect Your Employer Brand and Culture During COVID-19

Blu Ivy Group

In the wake of COVID-19, we, as a global community, have more questions today than answers. The truth of the matter is that we are navigating uncharted territory with limited information and no historical reference point to learn from (at least not in a globalized world).

Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Unemployment is low, competition for talent is high and losing a good employee is very costly. So what makes employees stay? Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. According to a 2018 Retention report released by Work Institute, an estimated one in four employees voluntarily left jobs in 2018, but 75% of that turnover could be prevented by employers. What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? Kathy Steele, CEO of Red Caffeine, will discuss how to create an employer brand that positions you as an employer of choice, drives loyalty, and encourages engagement.

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. Building a strong employer brand allows you to educate your audience about your company and tell your story resulting in candidate generation.

How to Pick an Ideal Employer Branding Agency

Blu Ivy Group

Are you concerned that the messaging and design of your careers site doesn’t effectively convey your company’s culture? Are you experiencing challenges recruiting the broad mix of employees you need in a timely manner? What Is Employer Branding? . Employer Branding

Employer Branding is Critical during Layoffs and Restructuring

Blu Ivy Group

Especially this close to the holiday season, the impact to people and jobs is significant, and the news is unfortunate. Here are 3 ways to safeguard your employer brand if you’re going through layoffs or organizational restructuring. .

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. It’s where candidates go to apply online.

Employer Branding Maturity Model: Where Do You Stand?

Speaker: James Ellis, Director of Employer Brand, Universum

Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.