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Best Employer Brands of 2022: What Your Small Business Can Learn

Zenefits

It also presents small businesses with an opportunity to attract top candidates by flexing their strong employer brand. If employers can demonstrate that they will provide meaningful work and create an environment that respects employee’s personal lives, they could come out ahead. What makes a strong employer brand?

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How HR Execs Can Build a Stronger Employer Brand

Zenefits

If you are an HR executive at a smaller company (or even a larger one), you have the ability to help shape that brand from within the organization. You can help establish your company as a place with a fun, inclusive internal culture. This gives the brand more dimension and helps endear it to the people running it.

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Why Your Fast-Growing Company Needs a Chief People Officer Right Now

Zenefits

From securing funding to marketing the brand, and overseeing the production of innovative products and services, it can be easy to focus on day-to-day operations and long-term planning without thinking much about People Operations or hiring a Chief People Officer. Maximize your employer brand. Be the change leader.

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People Analytics in the Recruitment Process

Zenefits

This can help you choose which companies to pursue. Measure the efficacy of employer branding. Example: According to a Zenefits 2018 survey, 93% of SMB owners think their employees are satisfied with their communications and policies around compensation practices, while only 55% of employees report the same.

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Effective Workplace Communication: Free Checklist You Can Print

Zenefits

Effective communication can contribute to business success in the following ways: Helps employees understand their job expectations and employment conditions. Effective communication helps to improve productivity, employee satisfaction, and business processes. Employee self-service. Company website. Newsletters.

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Is Your HR Process Scalable? Find Out With These 6 Scalability Indicators

Zenefits

Employers relying solely on in-office employees can now cast a wider net when recruiting talent. That way, they benefit from a more diverse workforce while rewarding employees with greater flexibility and work-life balance. Meanwhile, employers need to trust that employees will be productive when working remotely.

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Employee Value Proposition: Why You Need One

Zenefits

These are all components of an employer’s brand, which is central to talent attraction and retention. Per SHRM, “Employer brand affects recruitment of new employees, retention and engagement of current employees, and the overall perception of the organization in the market.”. Examples of real-life EVP statements.