Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

Global Employer Brand and Diversity Recruitment Strategy at Amgen

Your HR Buddy

can go on an on when I think of the Amgen‘s Employer Brand. They recently launched their Diversity recruiting activation (In My Code – [link] which I am so intrigued by. Bringing your employees stories to life is authentic content marketing at its best.

The Benefits Of Corporate Charity Partnerships On Your Employer Brand

Blu Ivy Group

It’s an increasingly important part of the Employer Brand as more and more workers seek employment that is meaningful to them and in line with their own values. Choose to work with charities that can authentically build your brand story and create a true impact on society.

9 Winning Employer Brand Marketing Strategies

The Magnet: Attract Candidates To You

Today I’m going to show some awesome employer brand marketing strategies. Employer Review Sites. It’s a great way to create and market your employer brand to the masses. Employer Review Site Widgets (Comparably, Glassdoor). Employer Review Sites.

Should Your Employer Brand Be Authentic or Aspirational?

exaqueo

Maybe diversity statistics are low, but the company’s working on a plan to change that--leaders would rather showcase a diverse workforce as the ‘now’ instead of the goal state. Images and content that shows an almost perfect opportunity--from career growth to diversity to colleagues.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

The Magnet: Attract Candidates To You

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

What is Employment Branding?

HR Daily Advisor

Most employers want to be known for being a good place to work, but it takes active management to drive this perception both internally and externally. This is where employment branding comes in. Have you heard of employment branding?

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. She spoke about how to build a brand that women will care about and buy from…and how could these lessons not also apply to employer branding?

How to Create an Employer Brand that Women Care About

Stories Incorporated HR

I found that many of the sessions I attended had useful lessons for employer branding and recruitment marketing professionals as well. She spoke about how to build a brand that women will care about and buy from…and how could these lessons not also apply to employer branding?

A Complete List of Employer Branding Strategies for Job Descriptions

The Magnet: Attract Candidates To You

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

Next step for employer brand development: Workplace Diversity

Papirfly

The best examples of employer branding are the ones that paint a compelling, positive picture of the company workplace. Phil's Blog Diversity Employer Branding

Breaking Down the Challenges of Employer Branding for Government Contractors

Stories Incorporated HR

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. Challenge 2: Many team members are out at the client sites, rather than their employer’s office.

4 Steps to Developing and Maintaining Your Employer Brand

Spark Hire

Having a strong employer brand is critical to not only recruiting top talent – but attracting and retaining talent which is even more important. So how can you build and maintain a strong employer brand? Create a presence on Glassdoor and become an engaged employer.

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Here are 11 simple steps you can take to develop a strong employer brand. .

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Diversity / Culture .

Employer Branding 101: How to Attract Millennials?

Glints

When it comes to hiring, that spells out a new reality for employers. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding. How important can employer branding possibly be? appeared first on Glints Employers.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

The Magnet: Attract Candidates To You

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

The Stories Countdown: The Best Recruitment Marketing and Employer Branding Content of 2018

Stories Incorporated HR

Each one of our clients has a distinct culture, unique set of challenges, and different employer branding priorities. Great employer branding content should be repurposed to fit several different platforms and different contexts. We love our work.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Diversity isn’t just checking off the boxes.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike.

Purpose Driven Brands: Using Purpose to Unite Consumer and Employer Branding

Stories Incorporated HR

So in a world where both consumers and employees are making decisions more purposefully than ever, why are consumer brand and employer brand so isolated from each other? Aligning both purposes — and brands — sends a unified message to consumers and candidates alike.

70+ Expert Insights into Diversity Recruiting

ClearCompany HRM

An increase in revenue, better job performance, a trusted employer brand and increased customer base are just a few of the benefits of a diverse workforce. Did you know 67% of current job seekers said that a diverse workforce is an important factor when seeking out an employer?

7 elements companies can’t fake about their employer brand

cipHR

A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand. Diversity.

Build Your Employment Brand

FlashPoint

I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Let’s look at some of these touch points and consider ways you can use them to shape your employment brand. Smart employers showcase their employees’ volunteer efforts (e.g.,

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message. and diversity of teammates. There simply is too much noise.

6 Things To Include in an Employer Branding Video

Rezoomo

Employers, including high-profile companies, are realizing that employer branding is key. Many companies are focusing on employer branding videos in the recruitment process. Here are 7 things companies are including in their employer branding video to create a consistent, connected, branded experience: 1. 75% of job seekers consider an employer’s brand before even applying for a job (CareerArc).

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. .

SpamBrands: Is there really any difference between Employment Brands?

The Tim Sackett Project

I have a belief that 9 out of 10 employment brands are exactly the same. Meaning, if you were to really go out and ask candidates to give you specific differences between employment brands, they wouldn’t be able to tell brands apart. EB #1 only hires the best talent, treats their employees with dignity and respect, values diversity, has a fun work environment, and really listens to their employees. Our brand is just like that brand, but better!

Why Demystifying Employer Brand is Do or Die

i4cp

Ask four of your colleagues this question: “What is our employer brand?” Ambiguity about what your employer brand is, why it matters, and what it means if you get it wrong can spell disaster in terms of your organization’s ability to attract and retain the right talent now and into the future. The new report reveals how high-performance organizations are creating and promoting a strong, authentic employer brand to achieve competitive advantage.

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

Nextwave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He wakes up every day with one goal, and that goal is to brand LogMeIn as the best place to work. Employer Branding Talent Acqusition

Build a Diverse Workforce with These 5 Best Practices in Mind

ClearCompany HRM

Higher revenue, better job performance, a more trusted employer brand, and increased customer base are just a few of the benefits of a diverse workforce. It’s about nurturing a brand that will attract the best employees to your company before your competitors do.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results.