Stories Incorporated HR

SEPTEMBER 8, 2020

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? What is an employer brand? What is the ROI of an employer brand?

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Blu Ivy Group

MARCH 28, 2024

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Hireology

JUNE 24, 2019

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . Social media is a key piece of any employer brand strategy.

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PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates.

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Blu Ivy Group

DECEMBER 10, 2020

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. The following six themes are important trends that we predict will drive much of the work in employer brand strategy in the year ahead: .

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PandoLogic

SEPTEMBER 4, 2023

The Ultimate Guide to Recruitment Marketing Recruiting marketing consists of a combination of strategies and tools that organizations use to engage job candidates. To attract candidates, it aims to promote the company’s culture and establish a brand within the organization.

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Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. To help offer clarity on job posting best practices in employer branding, we’ve gathered some of our employer brand professionals’ top recommendations here.

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Blu Ivy Group

AUGUST 12, 2021

Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . Why Startups Need to Prioritize Their Employer Brand . Don’t skip the basics.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together.

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PeopleStrategy

OCTOBER 24, 2023

But in order to attract and recruit (and, again, retain) the best employees for your organization, you need to understand what makes your business unique. What sets you apart from other businesses that aren’t your competitors for products and services, but are for talent? An effective recruitment marketing strategy is a key component.

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HR Bartender

JUNE 28, 2018

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). Advocacy Software Helps Manage Social Groups. Set expectations.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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Stories Incorporated HR

MARCH 8, 2022

team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Best Diversity and Inclusion Videos. But we know that the best diversity, equity and inclusion aren’t vague or impersonal. Diversity and Inclusion Content Calendar.

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Stories Incorporated HR

APRIL 6, 2022

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.

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Stories Incorporated HR

OCTOBER 28, 2021

It’s here: The 2022 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. They’ve become a must-have asset for employer brand and talent professionals who are building their content scopes for the year ahead. Download the 2022 Recruitment Marketing Content Planner.

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Stories Incorporated HR

JULY 1, 2020

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Photography and video content also help viewers remember the messages.

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Stories Incorporated HR

MAY 22, 2023

Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. In other cases, entering a new employer brand channel is more targeted.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Increase engagement and pride across your company.

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Blu Ivy Group

JANUARY 26, 2022

And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How do I support significant action around Diversity, Equity and Inclusion? How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Stories Incorporated HR

SEPTEMBER 24, 2019

And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand?

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Advos

JULY 17, 2017

What We Learned from Improving Diversity Rates at Pinterest – HBR. In today’s workplace, diversity is more than just a buzzword; it’s a way to build a stronger business. Related: When Companies Get Serious About Diversity, They Call Her- Wired. Tags: Diversity. Sign up now. Week in Review – Popular Content.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. Mindful leadership plays a vital role in shaping and strengthening an authentic and human-centred employer brand.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Experiential designers and narrators will become key roles in employer brand in the near future. .

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Professional Alternatives

MAY 9, 2023

Customer Service in the Age of AI: How Recruitment is Adapting The digital age has revolutionized the way businesses approach customer service and recruitment. AI-driven customer service is becoming increasingly popular as companies look to improve their services and make them more accessible to customers.

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Stories Incorporated HR

MARCH 23, 2022

We recently welcomed Shannon Edwards to the team as a Project Manager, Content Strategist and Diversity and Inclusion subject matter expert. Shannon worked with an in-house media team to create employer branding content. we are experts in culture communication and marketing. Prior to joining Stories Inc., At Stories Inc.

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Blu Ivy Group

APRIL 11, 2024

Navigating the landscape of Diversity, Equity, Inclusion, and Belonging (DEIB) today demands a nuanced understanding of the evolving dynamics. The dwindling numbers of Chief Diversity Officers (CDOs) and the accelerated decline of DE&I roles amidst layoffs reflect a concerning trend.

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Linkedin Talent Blog

JANUARY 23, 2023

It’s no secret that employer branding has become a critical component of talent acquisition. But in a crowded marketplace, what will set apart a strong employer brand from the rest of the pack? A lot of clients want us to build diverse and inclusive employer brands,” he said. “I

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Stories Incorporated HR

APRIL 7, 2021

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership excited and ready to fund?

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cipHR

MAY 11, 2023

Music streaming service Spotify has been known to use playlists to engage candidates (one recruiter at the company even used a playlist to make a job offer ), while retailers might ask shopfloor workers to make a short video of them in their role and post it to Instagram. This shows you’re credible and know your demographic.

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Stories Incorporated HR

JUNE 21, 2021

The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. ROI of employer branding. You’re going to need recruitment marketing content no matter what, eventually.

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Analytics in HR

NOVEMBER 16, 2022

Great recruiters have a mix of soft and hard skills that help them match the best candidates to fulfilling jobs. Some of the skills that recruiters should continue to focus on and grow include: 1. Listening is the most important skill you can develop as a recruiter. Active listening. Cultural awareness. Data literacy.

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Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Analytics in HR

JULY 31, 2023

They maximize employee capabilities that will help drive organizational success by identifying the skills gaps, creating L&D programs, and implementing performance management systems. Human Resources Management (HRM) is a systematic approach to managing the company’s workforce to help meet organizational goals.

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Stories Incorporated HR

NOVEMBER 17, 2020

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes. This has always been the case, but in 2020? At Stories Inc.,

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HR Bartender

MARCH 8, 2020

While all of this isn’t focused specifically on recruitment marketing, it does send the message that geofencing isn’t going away any time soon. Give me some more examples of how to use geofencing for recruitment. One thing that can help bring candidates to your booth is your employment brand.

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Stories Incorporated HR

JUNE 25, 2020

How can talent marketers support our underrepresented employees this second, and forever? How can we prove allyship in recruitment marketing and talent acquisition efforts? Here’s how we’ve applied Amélie’s tenants of allyship to the imporance of uncovering diverse and inclusive employee stories.

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Stories Incorporated HR

SEPTEMBER 6, 2018

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. Here’s how we’ve solved employer branding challenges for talent acquisition and employer branding leaders in government contracting environments.

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