article thumbnail

Award-Winning Recruitment Marketing and Employer Branding Content

Stories Incorporated

Stories Incorporated is proud to have developed award-winning recruitment marketing and employer branding content for some of the world’s leading brands. Award-Winning Recruitment Marketing Videos . The recruitment marketing team of BAE Systems, Inc.’s

article thumbnail

Global Employer Brand Trends – 2021

Blu Ivy Group

There’s no getting around it: the pandemic continues to ignite serious shifts in the talent market, and the Employer Brand trends we are hearing about. As a result, employers face a pretty stark choice: evolve and adapt or be left behind. Employer Brand Trend 2.

Groups 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Employer Brand Strategy for Startups

Blu Ivy Group

Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . 5 Key Employer Branding Tips for Startups .

Groups 83
article thumbnail

Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations.

Groups 83
article thumbnail

2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. Employers are looking to connect at a more personal level now to gain trust, and preference.

Groups 97
article thumbnail

The Best Employer Branding Videos

Stories Incorporated

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life.

article thumbnail

What is employer branding? How to build a great employer brand

Achievers

Your organization’s employer brand should always be top of mind. Let’s take a closer look at what employer branding is and what your company can do to organically build an employer brand that sets it up for success. What is employer branding?

article thumbnail

How to Build Your Employer Brand Plan for 2022

Blu Ivy Group

We hope it will help you broaden your thinking, attract more resources, refine your goals, address your employees’ most urgent pandemic-era needs, and build an internal community of supporters who can bolster your efforts into the next year and beyond.

Groups 87
article thumbnail

Employer Brand Content Marketing for Start-Ups

Blu Ivy Group

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life.

Groups 56
article thumbnail

How To Create Job Postings That Boost Your Employer Brand

Blu Ivy Group

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. Speak From a Place of Service. Engage in Co-Creation and Build a Branded Job Posting Anatomy.

Groups 88
article thumbnail

13 Top Recruitment Marketing Podcasts

Ongig

Add these top 13 recruitment marketing podcasts to your schedule, or listen while completing another task (my favorite time for podcasts is when I cook). Here are 13 must-listens for recruitment marketing: The Talent Cast. The Lonely Marketer. Recruitment Marketin

article thumbnail

Top Employer Brand Blogs of 2021

Blu Ivy Group

And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How do I support significant action around Diversity, Equity and Inclusion? How to Build Your Employer Brand Plan for 2022.

Groups 52
article thumbnail

How the Metaverse Will Change Your Employer Brand & Workplace Culture

Blu Ivy Group

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Diversity and Belonging.

Groups 82
article thumbnail

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand? Several factors go into your employer brand: .

article thumbnail

2022 Recruitment Marketing Content Planner and Worksheet

Stories Incorporated

It’s here: The 2022 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. They’ve become a must-have asset for employer brand and talent professionals who are building their content scopes for the year ahead.

article thumbnail

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . Effective employer branding offers you the opportunity to excite top talent about joining your team, helping you stand out from other employers in today’s competitive hiring market.

article thumbnail

The Ultimate Guide to Recruitment Marketing

Avature

Recruitment marketing is changing the way large enterprise organizations recruit and engage candidates. In this guide, we will introduce the market trends that are driving the need for an agile and engaging approach to candidate engagement.

Avature 82
article thumbnail

What Skills and Capabilities You Need on Your Employer Branding Team

Blu Ivy Group

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. Core Skills for Employer Branding. Employer Branding is all about storytelling.

Groups 52
article thumbnail

Recruitment marketing strategy: why it pays to be authentic

Workable

Marketing) trick or treat. Similar to how candidates sell their skills during an interview, companies apply a recruitment marketing strategy to talk up their culture and attract future hires. What’s so funny ‘bout recruitment marketing?”. Meet Susan.

article thumbnail

Best employer branding resources of 2022 (so far)

Stories Incorporated

team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Best Diversity and Inclusion Videos. But we know that the best diversity, equity and inclusion aren’t vague or impersonal.

article thumbnail

Renowned University Is Trailblazer for Higher Ed Investing in Employer Brand: Princeton University Case Study ?

Stories Incorporated

And, just as Princeton lead the way in many facets of higher education, they are also a trailblazing employer. They’re one of the very first universities to mirror the Fortune 500 and invest in employer brand to bring to life their unique employee experience.

article thumbnail

Why Strong Employer Brands Are Ahead of The Competition

Blu Ivy Group

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. Workers today want a lot more from employment.

Groups 52
article thumbnail

Breaking Down the Challenges of Employer Branding for Government Contractors

Stories Incorporated

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. Challenge 2: Many team members are out at the client sites, rather than their employer’s office.

article thumbnail

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. Most of the conversation was on the consumer brand side of the business.

article thumbnail

The best employer branding podcasts: listen and learn

Stories Incorporated

Your ears and mind will be opened by new strategies and stories from innovators in the talent marketing industry. Start with some of our favorite employer branding podcasts. The King” is diversity and inclusion leader and expert advisor Torin Ellis. Recruiting Future.

article thumbnail

RallyFwd Recap: Forward-Thinking Recruitment Marketing Strategies

Stories Incorporated

RallyFwd brings together thousands of recruitment marketing professionals for presentations packed with forward-thinking recruitment marketing strategies that level up employer branding skills. Economic Conditions Impacting the 2022 Labor Market.

article thumbnail

Big Promises, Small Rewards: Why Talking about DEI Doesn’t Work

Blu Ivy Group

We see organizations becoming increasingly transparent in their diversity and inclusion efforts. Performative Diversity: Over-Promising, Under-Delivering . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Groups 83
article thumbnail

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. Talent Acquisition, Marketing? Diversity and Inclusion.

article thumbnail

Transform 2020 Recruitment Marketing Conference Recap

Stories Incorporated

For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. ’s complete Transform 2020 Recruitment Marketing Conference recap. We can help.

article thumbnail

Why you need stories in employer branding right now

Stories Incorporated

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Reading Time: 6 minutes.

article thumbnail

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths. Here are four eye-opening insights from a top thought leader in the employer branding space: 1.

article thumbnail

For Executives, Vulnerability Is the True Silver Lining of the Pandemic

Blu Ivy Group

People like seeing that emotion from leaders because it helps them feel safe and inspired.” . And that kind of admission is the first step to centering the experiences of diverse employees.” . T his shift also improves recruitment outcomes and retention, Harris says. . “If

Groups 88
article thumbnail

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

article thumbnail

Allyship in recruitment marketing: Amplifying underrepresented employee stories

Stories Incorporated

How can talent marketers support our underrepresented employees this second, and forever? How can we prove allyship in recruitment marketing and talent acquisition efforts? Additionally, employee stories help take the pressure off saying the right or wrong thing.

article thumbnail

The ROI of employer branding (and a calculator!)

Stories Incorporated

The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. ROI of employer branding. Reading Time: 7 minutes.

eBook 52
article thumbnail

TA Week Recap: Next-level TA, DEI, employer branding strategies

Stories Incorporated

We were there for all of it — for the TA, DEI, social recruiting, sourcing and employer branding strategies and more. Candidates have more choice than ever, and employment must now be thought of as a multi-dimensional relationship. Social Recruiting. Employer Brand.

article thumbnail

Is your DEI Strategy Working?

Blu Ivy Group

The issue of diversity, equity, inclusion (DEI) is an ongoing challenge for organizations around the world. A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them.

Groups 83