Blu Ivy Group

SEPTEMBER 9, 2021

With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.

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Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

NOVEMBER 3, 2021

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. That’s why it’s up to you to set them up for success. .

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Mid-sized organizations (i.e.,

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

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Blu Ivy Group

OCTOBER 20, 2021

The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date. ” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. .”

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. Delivering a supportive, inclusive and branded employee experience does require employers to look at the Returning Parent Persona. Here are some examples of how Blu Ivy and I have navigated my return.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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Achievers

MAY 14, 2024

HRM revolves around administrative functions like payroll, recruitment, and compliance with labor laws and regulations. For example, rather than simply filling vacant positions as they arise, SHRM involves workforce planning to anticipate future recruiting needs based on your company’s growth projections and anticipated market demands.

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Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Blu Ivy Group

SEPTEMBER 2, 2021

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

OCTOBER 20, 2021

Technology workers , for example, are now vetting opportunities from non-tech companies that are investing heavily in high-tech roles. Talent attraction leaders must build expertise in all facets of recruitment marketing , including the ability to both budget and properly execute a media plan. Is communication clear?

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Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

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Hubert

JANUARY 28, 2020

known as recruitment and selection, or staffing. The Ultimate Guide To AI Recruiting. Recruiting staff that represents the applicant group in a fair manner, and implementing the necessary efforts to make sure everyone feels treated as a valuable member of the staff?-? 6 Amazing Company Culture Examples. Learn more.

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential. Blog Author: Leandra Harris.

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

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Blu Ivy Group

MAY 11, 2022

For example, a 2021 report analyzed 240 tech companies that made Black Lives Matter pledges or statements and found that they had 20% fewer Black employees than companies that didn’t make similar pledges and statements. As we know, great employer brands don’t just have EVPs or Diversity Value Propositions.

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Blu Ivy Group

APRIL 19, 2022

“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. For example: you may be transitioning to become a company that is driven by innovation.

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Blu Ivy Group

MARCH 15, 2022

Today we are sharing with you the why as well as to provide you with some deeper insights into what best employer brands are doing to drive greater impact out of their EVP work in 2022. Before we get too deep into the shifting Employer Brand and EVP tides, let’s revisit what an EVP is and why it is important to begin with.

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Blu Ivy Group

MARCH 8, 2022

You can then use this chart to help guide you in deciding how each communication initiative can be delivered most effectively. Here are a few examples of how these strategies and tactics are being used to build stronger employee relationships. Robert Johnson, Director Employer Brand and Culture, Blu Ivy Group.

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Blu Ivy Group

NOVEMBER 30, 2023

Welcome to our very first episode of Blu Thread Conversations , the podcast designed for transformational leaders who are reshaping their organizations with game changing people, culture and employer brand strategies. They have been pivotal change agents for the employer brand transformation within Mattamy.

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Empuls

JUNE 8, 2023

Leveraging such software helps drive productivity by streamlining processes and automating routine tasks. It helps retain talent by offering goal transparency, enabling performance reviews, and reducing administrative burdens. Customer service could be improved. Excellent customer service. G2 rating: 4.5/5

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Blu Ivy Group

JUNE 24, 2021

A working parent applying for a marketing leadership role and an entry-level engineering candidate have very different needs and interests, so your employer branding should reflect that. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Analytics in HR

JANUARY 25, 2024

Talent management strategy model Developing a talent management strategy Talent management strategy examples FAQ What is a talent management strategy? In other words, a talent management strategy is a plan of action to optimize employee performance, ultimately driving organizational success. Are you expanding to new markets?

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Blu Ivy Group

NOVEMBER 16, 2021

In the “Before Times,” employers could have skated by with surface-level culture and employer branding tactics to attract top talent, but this approach won’t fly in a post-COVID job market. So, what are jobseekers’ priorities right now, and how should employers respond?

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Engagedly

FEBRUARY 24, 2023

Recruitment In this digital age, modern talents rely on the internet to look for their next job. Here, a strong employer brand can bring you the finest candidates. This way, they become the ambassadors of your employer brand and can endorse your company as a great place to work.

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Blu Ivy Group

DECEMBER 20, 2021

In such a tight job market, you need to optimize every facet of your recruitment process to attract the best candidates to your roles. Your job description needs to be clear, accurately describe the position, communicate your employer brand, and sell the role and your organization as a whole. Make it clear what’s in it for them.

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Blu Ivy Group

DECEMBER 20, 2021

This is a large group of people who are willing and able to work, so as an employer, it’s in your best interest to help them rejoin the workforce (and keep the women you have). Wages in 2021 have grown at the fastest rate in 35 years , mainly because employers are struggling to find talent. Our lives have changed – permanently.

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Best Of HR

JANUARY 5, 2024

I truly appreciate how this personalized form of recognition fosters a culture of continuous improvement and creativity among us. Leonidas Sfyris CTO, Need A Fixer Talent Trail Blazers Earn Peer Recognition Rather than defaulting to superficial Employee of the Month awards, we spotlight standout recruits as our Talent Trailblazers.

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Hireology

SEPTEMBER 24, 2019

Approach Your Employer Brand as You Would Your Consumer Brand . The most successful organizations today understand that their employer brand and consumer-facing brand are essentially the same thing. Over the past year, CarMax has aired a recruitment ad on national television.

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Digital HR Tech

DECEMBER 19, 2018

Talent management helps in doing this, answering the question: what should we do in HR to unleash our workforce’s full potential. An employer branding strategy. Employer branding. An employer branding strategy. Having a strong and attractive employer brand helps in attracting and retaining talent.

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Bonfyre

AUGUST 1, 2017

Employees are the drivers of company culture at DairiConcepts, an international provider of dairy-based food ingredients, and it’s Kris Jones’ job to support that culture with hires who thrive in an environment of empowerment, innovation, and collaboration. At a higher level, it means helping the company achieve its objectives.

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