Blu Ivy Group

NOVEMBER 16, 2021

In the “Before Times,” employers could have skated by with surface-level culture and employer branding tactics to attract top talent, but this approach won’t fly in a post-COVID job market. In this post, we’ll give you a deep dive into the top motivators for talent that we’re seeing right now. What does this mean for employers?

Talent Experience 52

Talent Experience Employer Branding Talent Acquisition High Performance Culture 52

Blu Ivy Group

JUNE 29, 2022

Unfortunately, job postings are often left out of Employer Brand research and activation campaigns and read as little more than lists of the skills and experience an employer is hoping will match up to an ideal candidate. Given the stakes implicit in that first interaction, it’s worth devoting significant attention to this touchpoint.

Employer Branding 106

Employer Branding Video Recruiting Hiring Software Talent Acquisition 106

Blu Ivy Group

SEPTEMBER 23, 2021

This request typically involves talent acquisition and has one primary focus: driving candidate applications and conversions as fast as possible. Your EVP is your promise to employees and your unique differentiator in the talent marketplace. There are two common requests that we get for employer branding services.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

AUGUST 5, 2022

With a looming recession, inflation, war in Europe, and supply chain issues (to name a few considerations), companies are exercising caution around their decisions. When we say, ‘employer brand,’ what we’re talking about is how an organization brands and markets the full employment experience. Job offers acceptance rate.

Employer Branding 102

Employer Branding Talent Experience Metrics Talent Acquisition 102

Blu Ivy Group

AUGUST 25, 2022

In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company. The first step to creating your employer brand strategy is to understand the current experience.

Employer Branding 52

Employer Branding Strategy Talent Experience Exercises 52

Blu Ivy Group

MAY 19, 2022

Will my insights, experience, and skills still be relevant? As long-time champions and advocates for positive employee experiences, Blu Ivy and I recognize the importance of a happy, supported employee leading to higher engagement, resilience to stress, and less likelihood of burnout in the future. Truthfully, anxiety set in.

Employer Branding 98

Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

JANUARY 18, 2024

Stacy Parker founded Blu Ivy Group utilizing her previous CMO lens where she recognized that employer branding has the power to simplify and transform talent communication and become the catalyst for improving workplace culture, recruitment marketing and bottom-line business performance. We need to excite them.

Employer Branding 59

Employer Branding Trends Video Recruiting Recruiting Software 59