Ask a Recruiter: What is recruitment marketing and why should it be part of your recruiting strategy?
Workable
APRIL 20, 2018
Recruitment marketing is how your company tells its culture story through content and messaging to reach top talent. In marketing, if you try to be all things to all people and you don’t know who your ideal customer is, you risk creating messaging that doesn’t resonate with anyone. The same is true for recruitment marketing.
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