Blu Ivy Group

FEBRUARY 8, 2024

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. I’ve grappled with the intricacies of analytics, juggling multiple tools, and facing the perpetual challenge of showcasing the value of people strategy amidst economic uncertainties.

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Blu Ivy Group

FEBRUARY 15, 2024

Today I’m excited to introduce Blu Ivy’s Employer Brand & Culture Index (EBCI), a solution that redefines how we measure employer brand strength. What is the EBCI: The Employer Brand & Culture Index is the employer brand’s real time, comprehensive and prescriptive dashboard.

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Blu Ivy Group

APRIL 11, 2024

Especially after many companies have been more intentional about recruiting a diversity of people to their organization. This approach enables the development of a comprehensive view for crafting the best DEI strategy across your organization’s systems, processes, and capabilities. In Fact, It’s Needed More Than Ever.

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Blu Ivy Group

JUNE 21, 2022

They Face Challenges Advocating for Resources. In so many organizations, employer branding is seen as a niche function falling somewhere between marketing and HR. This is especially true in the current tight labor market , when recruitment marketing campaigns are the focus of more attention than ever before.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential.

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Blu Ivy Group

APRIL 18, 2023

It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. You may also want to consider how your content on social media platforms is reflecting your EVP through visuals and employee stories.

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Blu Ivy Group

NOVEMBER 19, 2021

For employer branding professionals, it can be hard to gain access to significant company resources without a clear data narrative explaining campaigns’ success. In the coming years, we expect to see a number of advances in data collection and technology tools that will give company teams a clear view of what’s working and what’s not.

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Blu Ivy Group

SEPTEMBER 18, 2023

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

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Blu Ivy Group

SEPTEMBER 23, 2021

They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie.

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Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Recruitment marketing is about telling that story to help your recruitment funnel, to attract talent, to connect with personas.

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Blu Ivy Group

DECEMBER 14, 2023

Collaborating and co-creating with Chief Human Resources Officers is one of the most rewarding parts of working at Blu Ivy Group. A well-defined employer brand aligns with the Employee Value Proposition (EVP), providing a roadmap for creating a workplace culture that meets the needs of both employees and the organization. Williams, A.

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Blu Ivy Group

NOVEMBER 17, 2022

The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. It can be scary to start in a completely new environment, with new people, new systems and processes. Unfortunately, many employers do not invest enough time and resources into setting up optimal onboarding experiences.

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Blu Ivy Group

JANUARY 5, 2023

Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures. Tools and space that promote self-awareness. Presence and reverence for the whole person. Hyper-personalization. Intentional and measurable action.

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Blu Ivy Group

MAY 11, 2022

It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. Let’s say, if you’ve established employee resource groups, what are their goals?

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Blu Ivy Group

APRIL 27, 2022

those with less than 1500 employees) that want to engage in this work usually have limited resources or capacity. Many organizations reuse the same content on all platforms, but it’s not that simple. Instead, focus on a few key platforms, set reasonable goals, and refine your content marketing strategy as you go.

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Blu Ivy Group

MARCH 28, 2023

This powerful listening process is the foundation that allows us to help organizations create human-centred, high-performance cultures, or what we call an EVP led culture. In this place you miss out on the richness of yourself, your experiences, and of your inner creative resources; you are on autopilot.

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Blu Ivy Group

MARCH 21, 2022

Lastly, Google’s Spot Bonus system is an extension of gThanks. Lower marketing costs. Lower recruiting costs. Which managers are good stewards of the company’s resources. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Boost well-being.

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Blu Ivy Group

SEPTEMBER 9, 2022

According to the Human Resources Professionals Association (HRPA), quiet quitting centres around the rejection of hustle culture. Marketing & Content Manager. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. What is quiet quitting? Blu Ivy Group.

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Advos

SEPTEMBER 6, 2018

Once again using HRmarketer software, we analyzed the #HRTechConf conference website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for the world’s largest HR technology conference and exposition hall! Event Name: HR Technology Conference & Exposition®.

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Blu Ivy Group

DECEMBER 7, 2021

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing. Creative Development.

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