#TBT: 2014 Thoughts on Intent Data
Aberdeen HCM Essentials
JANUARY 24, 2019
I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. Full disclosure: Aberdeen was formerly a Harte Hanks company.]. What is a signal?”.
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