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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. So now more than ever, this methodology, our approach is so important because we need to rally talent. We need to excite them.

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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Candidate Experience (CandE) Awards.

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

For many organizations this sense of renewal extends into annual planning cycles; it’s time to evaluate past performance, realign courses of action and strategically set budgets for the year ahead. Could 2024 be a year where you help your organization bring employer branding outside of the HR box?

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The Fundamentals of Building a Strong Employer Brand Strategy

Blu Ivy Group

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Why Strong Employer Brands Are Ahead of The Competition

Blu Ivy Group

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Navigating 2024 HR Priorities: Critical Questions for CHROs

Blu Ivy Group

I’ve had the great pleasure of sitting down with truly inspiring HR leaders over the course of my career. Recent research reveals that “Leader and manager development” takes the lead as the top 2024 HR priority, closely followed by “Employee experience” and “Career management and internal mobility.”

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The Branded Employee Experience

Blu Ivy Group

Over the years, organizations have been hyper focused on designing for the Customer Experience (CX). They have been keenly aware of the fact that a branded and emotionally compelling experience for customers , will have a longer lasting and more financially rewarding impact than any advertising campaign can boast. .