6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

In building an employer brand, the survival of the human species may not hang in the balance, but still, there are a few key people in your organization with specific abilities who can help to ensure the success of this endeavor and maximize its impact. Enter employer branding.

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How Summer Internships Can Help Build Your Employer Brand

Blu Ivy Group

Internships may only run for eight to twelve weeks, but they can have a long-term impact on your employer brand. How will summer internships help build your employer brand? That saves time and money, and supports your brand as an employer of choice.

Improve Employer Branding With These 7 Tactics In 2020

Peopletrail

An Article by Susan Craig on how to improve employer branding in this era of gig economy. Here are 7 ways you can improve your employer branding. It is for this reason that you need to create a strong employer brand that will stand out among the rest.

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

Layoff. Reduction in force. Termination. Separation. Dismissal. Redundancy. Reorganization. No matter what you call it, no human resources manager enjoys the process of letting people go from the organization. Informing employees they are losing their job is a difficult and stressful task. For the interaction between the employee and the manager or supervisor to go smoothly as possible, careful preparation, planning and effective communication are the most important elements. Proactively planning for a layoff can save an organization thousands of dollars from the cost heavy burden of talent loss.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

Six top tips to creating a better employer branding strategy

cipHR

It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. In a recent Linked in survey "72% of recruiting leaders worldwide agreed that employer brand had a significant impact on hiring." Represent your brand effectively.

The ultimate guide to employer branding strategy

cipHR

We explore everything HR needs to know about employer brands – from how yours might be harming your organisation, to how to improve it and communicate it to staff and candidates. Plenty of recruitment ‘experts’ and hiring platforms talk about a better employer brand being the secret to attracting and retaining great people in an increasingly competitive hiring market. But what exactly is an ‘employer brand’? What impact does it have on you as an employer?

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.)

10 Warning Signs That Your Employer Brand Needs A Refresh

Blu Ivy Group

Your employer brand is essential to attracting the right candidates to your workplace. How do you know if your employer brand needs a refresh? 10 Warning Signs Your Employer Brand isn’t Aligned. Ideally, most of your employment offers should be accepted.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. Your candidate experience is a subset of your employer brand and impacts your consumer brand.

3 Powerful Ways to Define Your Unique Employer Brand

Bonusly

By highlighting your organization’s distinguishing characteristics and telling personal stories about the people on your team, you can develop a strong employer brand that helps your organization attract , engage , and retain stellar talent and win loyal customers.

4 Eye-Opening Insights About Employer Branding

Yello

The Employer Brand Manifesto by branding and recruitment marketing expert James Ellis provides a clear vision for the role of employer branding in recruiting, identifies five essential values for employer brand professionals and establishes an 11-point bedrock of employer branding truths.

Top tips to creating a better employer branding strategy

cipHR

What is employer branding? It is more important than ever to be viewed as a desirable place to work and have a good reputation as an employer. Top tips to creating a better employer branding strategy. Represent your brand effectively.

Employer Branding to Attract Talent

BirdDogHR

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

8 Employer Brand Lessons Learned While Working with Agency Partners

exaqueo

On May 9, 2019, at the Employer Branding Strategies Conference ( #EBrandCon) , participate in a real, authentic discussion on how to get the most from your agency partners. It could be the need for niche expertise to breathe new life into stale talent attraction strategies. My former employer wanted new creative to differentiate its campus recruiting program. Bottomline : You know your brand best. Blog Strategy and Planning Employer Branding

11 simple steps to improve your employer branding

cipHR

A strong, positive employer brand can really make your organisation stand out in the competition hiring market. Deploy some or all of these ideas to boost your branding. Here are 11 simple steps you can take to develop a strong employer brand. .

how to build a better employer brand

O.C. Tanner

Discovering brand inconsistencies between what’s promised externally and the internal reality employees experience–and share on Glassdoor and social media–could be enough of a deal-breaker to turn off those coveted candidates. Having a compelling employer brand is essential.

Making Your Employer Brand More Appealing

HR Digest

Corporate branding has gone beyond just attracting consumers, considering recent trends and business demands. Lots of companies now lay emphasis on their employer brand; it’s a great tool in attracting and retaining skilled employees. You are likely to lose the best job candidates to your competitors if they are winning the branding battle. Hence, there is a need to revamp your corporate brand, making it more appealing.

B. Braun Launches Preboarding App to Improve Employer Branding and Employee Retention

Staffbase

Preboarding B.Braun Case Study Employer Branding HR Services Employee Retention Onboarding Process Onboarding Onboarding Strategy"As a rule, employees are taken care of from the day they arrive at the company.

Imagine Employer Branded Emotional Workplace Raincoats

TalentCulture

Two weeks on the new job, alone at a conference 3,000 miles away from home, and no where near the office I was onboarded and trained. percent or 79 out of 175 participants) in onboarding technology, in comparison to other recruiting technologies like applicant tracking systems (83.4

Employer Branding 101: How to Attract Millennials?

Glints

When it comes to hiring, that spells out a new reality for employers. To prevent your talent pipeline from drying up, you need to adopt new-age strategies. One avenue to explore that can drastically improve your status as a millennial magnet is employer branding.

Praxi Panel Discussion: Employer Branding

GattiHR

Leaders Lead: Employer Brand. During our recent Praxi Alliance Global Summit in Boston, we hosted a panel discussion to address the challenges organizations face developing Leadership commitment to employer brand messaging. Blending Brands and Delivering Value.

Employer Branding Strategy: How to Avoid a “Faux Pas”?

EmployeeConnect

Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption.

Strategic onboarding

Bersin with Deloitte

Studies show that effective onboarding can improve retention rates by 52 percent, time to productivity by 60 percent, and overall customer satisfaction by 53 percent 1. For new hires, effective onboarding can increase both job satisfaction and organizational commitment.

7 elements companies can’t fake about their employer brand

cipHR

A popular topic for a while now - many organisations are beginning to understand and capitalise on the benefits of creating and nurturing a strong employer brand. Here are 7 elements of employer branding that simply can’t be faked: 1. Talent brand.

Strategic onboarding

HR Times

Studies show that effective onboarding can improve retention rates by 52 percent, time to productivity by 60 percent, and overall customer satisfaction by 53 percent 1. For new hires, effective onboarding can increase both job satisfaction and organizational commitment.

Eight Employer Brand Essentials To Spice Up Candidate Experience

TalentCulture

We’re finding scopey, tastier, far more effective strategies for recruiting tech talent and engaging our candidates. . Your Employer Brand Matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process.

9 Reasons your Employer Brand is Failing and 10 Reasons why it Matters

cipHR

Employer branding isn't a new concept. If, as a business leader, you're still not making efforts to maintain a strong employer brand, then you're damaging your business. Take a quick look online, are your brand stories being shared by your employees on social media?

Building Your Employer Brand

Workbright

To attract the best job candidates and to retain your top employees, you need to build your employer brand. Employer branding is your company’s reputation in the eyes of the people who want to work for you. Building a positive employer brand is a long-term project.

Want to Supercharge your Employee Onboarding Process? Your EVP is the Secret.

Blu Ivy Group

It’s usually a detailed and complicated process that touches many people across many departments and effective Employee Onboarding will help you retain the top talent you spent so much time and money attracting. Systemize Your EVP Onboarding Language.

11 powerful and immediate ways to improve your employer brand

cipHR

As an employer, you should always be investigating new strategies to remain competitive when recruiting new talent. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract top candidates. Employer advocacy.

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

exaqueo

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employees. Employer brand is a holistic strategy. ( <-- Click to tweet this! The goal is to build your authentic employer brand foundation.

Does Your Company Walk the Talk? More Results of Our Employment Branding Survey

HR Daily Advisor

Yesterday’s Advisor presented some findings of BLR’s Employment Branding Survey; today, we share further results from the study, including the most successful branding actions taken by respondents, and how they monitor external branding. Branding and Top Candidates.

The Morning After: Employer Branding

Robin Schooling

The other night, while scrolling through my Twitter feed after a lovely dinner at the neighborhood Tex-Mex restaurant, a headline jumped out at me – “A Holistic Approach: Branding the Entire Employee Lifecycle.” I wrote about employer brand and employer branding. I wrote about the employee lifecycle (talent acquisition and onboarding; cultural affinity; performance management, development and employee relations; offboarding and transition).

The Role of HR in Protecting the Employer Brand

RiseSmart

Human resources management is no longer just a function of hiring, onboarding, evaluating, and firing employees. Highly fulfilled employees become brand evangelists, and they talk enthusiastically about the organization to their friends and on their social networks.

Why Artificial Intelligence is a Good Ambassador for Your Employment Brand

Eightfold

Artificial intelligence can help employers find new efficiencies, allowing them to focus on building and communicating their employment brand in order to recruit top candidates. See Branding More Clearly With Data Analysis.