Blu Ivy Group

MARCH 28, 2024

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Stories Incorporated HR

SEPTEMBER 8, 2020

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? Employer brand is the company’s identity as an employer. .

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Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. James: Welcome to today’s episode of Blu Thread Conversations. It’s great to have you both here.

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Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates.

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Blu Ivy Group

DECEMBER 10, 2020

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. The following six themes are important trends that we predict will drive much of the work in employer brand strategy in the year ahead: .

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Analytics in HR

JULY 31, 2023

As a department, it is responsible for managing HR activities from recruitment and onboarding, compensation and benefits, learning and development, performance management, and employee relations to separation or retirement. Human Resources is both a function and a department within an organization.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together.

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HR Bartender

JUNE 28, 2018

A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). Most of the conversation was on the consumer brand side of the business.

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PandoLogic

SEPTEMBER 4, 2023

The Ultimate Guide to Recruitment Marketing Recruiting marketing consists of a combination of strategies and tools that organizations use to engage job candidates. To attract candidates, it aims to promote the company’s culture and establish a brand within the organization.

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Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company.

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Stories Incorporated HR

MARCH 8, 2022

team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Best Diversity and Inclusion Videos. But we know that the best diversity, equity and inclusion aren’t vague or impersonal. Diversity and Inclusion Content Calendar.

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Professional Alternatives

MAY 9, 2023

Customer Service in the Age of AI: How Recruitment is Adapting The digital age has revolutionized the way businesses approach customer service and recruitment. AI-driven customer service is becoming increasingly popular as companies look to improve their services and make them more accessible to customers.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. and I cannot help but be incredibly excited for what this will mean for the future of work.

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Stories Incorporated HR

APRIL 6, 2022

The best employer branding videos, all featuring employee stories for activating employer brand and revealing real culture. Employee stories are the best tools for activating your employer brand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.

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Advos

JULY 17, 2017

What We Learned from Improving Diversity Rates at Pinterest – HBR. In today’s workplace, diversity is more than just a buzzword; it’s a way to build a stronger business. Related: When Companies Get Serious About Diversity, They Call Her- Wired. Grow Interest In Your HR Brand. Tags: Diversity.

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Stories Incorporated HR

MAY 22, 2023

Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. In other cases, entering a new employer brand channel is more targeted.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Increase engagement and pride across your company.

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Stories Incorporated HR

SEPTEMBER 24, 2019

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer.

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Video Recruiting Employer Branding Recruitment Marketing Recruitment 40

Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. Mindful leadership plays a vital role in shaping and strengthening an authentic and human-centred employer brand.

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Analytics in HR

NOVEMBER 16, 2022

Recruiting has always remained a function within Human Resources, so why are recruiting skills more important now than ever? According to Gartner research , recruiting is one of the top 5 priorities for HR leaders in the upcoming year. Contents Top recruiting skills to enhance 1. Active listening 2. Active listening.

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Advos

OCTOBER 13, 2018

Once again using HRmarketer software, we analyzed the #ERERC conference website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for this recruiting and talent acquisition conference! Event Name: ERE Recruiting Conference. The Basics. Dates: October 15-17, 2018.

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Stories Incorporated HR

MARCH 23, 2022

We recently welcomed Shannon Edwards to the team as a Project Manager, Content Strategist and Diversity and Inclusion subject matter expert. Shannon worked with an in-house media team to create employer branding content. we are experts in culture communication and marketing. Prior to joining Stories Inc., At Stories Inc.

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cipHR

MAY 11, 2023

The average internet user spends a staggering six hours and 43 minutes online each day , with more than a third of that spent on social media. It can build brand awareness, and link back directly to a recruitment hub or application page on a company website, or even incorporate games or assessments that will filter the best candidates.

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Advos

OCTOBER 21, 2018

Josh_Bersin : Corporate Talent, HR, & Learning Analyst, Founder of Bersin by Deloitte, research and advisory firm focused on management, leadership, HR tech. “HRmarketer Advocacy Is A Game Changer” Employee and Brand Advocacy, Social Selling – Make your marketing a team effort with HRmarketer Advocacy.

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Linkedin Talent Blog

JANUARY 23, 2023

It’s no secret that employer branding has become a critical component of talent acquisition. But in a crowded marketplace, what will set apart a strong employer brand from the rest of the pack? I’ve learned over the past few years that it’s not just about the company anymore,” Ed said, “it’s about the individual.”

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Professional Alternatives

MAY 11, 2023

In this article, we will provide an overview of the credit industry, identify key skills and competencies for credit roles, outline employee engagement strategies, discuss recruiting strategies for attracting top talent, and offer advice on enhancing performance and retention through continuous learning and development.

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Industry Hiring Software Talent Experience Recruiting Software 52

Stories Incorporated HR

APRIL 7, 2021

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership excited and ready to fund?

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Stories Incorporated HR

JUNE 21, 2021

The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. ROI of employer branding. Reading Time: 7 minutes. Here’s an example. Here’s another example.

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Employer Branding Video Recruiting Hiring Software Recruitment Marketing 52

Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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HR Bartender

MARCH 8, 2020

TAtech is a trade association for organizations that provide technology-based recruiting tools. It’s a great event and I really learned a lot. While all of this isn’t focused specifically on recruitment marketing, it does send the message that geofencing isn’t going away any time soon. What is geofencing?

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Stories Incorporated HR

JUNE 25, 2020

How can talent marketers support our underrepresented employees this second, and forever? How can we prove allyship in recruitment marketing and talent acquisition efforts? Here’s how we’ve applied Amélie’s tenants of allyship to the imporance of uncovering diverse and inclusive employee stories.

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Stories Incorporated HR

NOVEMBER 17, 2020

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Candidates are looking to find out what it’s really like to work at your company.

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Professional Alternatives

MAY 23, 2023

This blog explores the strategies and considerations that can help you effectively navigate the hiring landscape in collections. This blog explores the strategies and considerations that can help you effectively navigate the hiring landscape in collections.

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Stories Incorporated HR

SEPTEMBER 6, 2018

Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. We’ve now worked with several clients doing government contracting work and learned a few things along the way. Check out Nick’s favorite project.

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Blu Ivy Group

AUGUST 5, 2021

We see organizations becoming increasingly transparent in their diversity and inclusion efforts. We see organizations becoming increasingly transparent in their diversity and inclusion efforts. Performative Diversity: Over-Promising, Under-Delivering . Surface Inclusion: Doing the Bare Minimum .

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Blu Ivy Group

MAY 11, 2022

It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. As we know, great employer brands don’t just have EVPs or Diversity Value Propositions.

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