Employer Brand Media – Are you keeping external brand awareness top of mind in 2024?
Blu Ivy Group
JANUARY 30, 2024
The most rigorous and well-regarded consumer advertising studies recommend a balanced approach, often with a 60-40 or at least 50-50 split between upper funnel ‘branding’ and lower funnel ‘performance’ tactical communications. Print Media : Magazines, newspapers, and industry publications can be effective tools in recruitment marketing.
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