Protecting Your Employer Brand While Considering Company Relocation

Intoo USA

Organizations may consider company relocation for a number of reasons: to reduce costs, to create efficiencies by bringing teams together, or to access more qualified talent. . Three ways to protect your employer brand during company relocation.

How to Build Employer Branding: A Strategy for the Employee Lifecycle

Intoo USA

Every interaction a potential or existing employee has with you is an opportunity to strengthen your brand—or weaken it. Let’s take a look at how to build your employer branding strategy throughout the employee lifecycle. How to Build Your Employer Branding Strategy: A Summary.

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Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. Some might argue that their organization already has one brand. But under that one brand, the organization creates specific marketing materials to attract customers. It promotes the company and instills pride. One brand.

2021 Employer Branding Strategy

Blu Ivy Group

That said, employer brand strategy has experienced some monumental shifts in the last few months, and become more recognized as a core component of workplace effectiveness. The number of companies with employee value propositions (EVPs) grew exponentially in the last year.

Tech Talent Ranks the Most Innovative Companies They'd Love to Work for and Why

Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. Download this report to learn what tech talent values most in a potential employer and how to improve your employer brand.

Employer branding – how important is your employer brand?

Papirfly

You want to attract the best possible talent to your company, and retain them for the long term to bring continued success to your business. Employer BrandIn any organisation, the skills and dedication of the workforce is the lifeforce powering its future.

Put Employer Branding at the Core of Your Strategy

HR Digest

Employer branding is an essential strategy for any organization—be it market perception or attracting the right talents to the organization. What is employer branding? . It is managing your reputation as an employer among job seekers, employees and key stakeholders.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your organization will eventually learn what it needs to develop a strong employer branding and recruitment marketing function.

Internal Stakeholders’ Key to Employer Brand Success: An Employer Brand Master Class Series

Blu Ivy Group

We want to take some time each month to feature insights from fantastic in-house employer brand leaders globally. The truth is, when we started Blu Ivy, very few executives had heard of employer branding. Include HRBPs in your employer branding strategy as stakeholders.

Advice for Employer Brand Leads In 2021

Blu Ivy Group

As employer brand strategy grows in its importance and scope, it can be hard for leaders in the space to be certain of where to focus. The directors at Blu Ivy work in partnership with in-house Employer Brand heads with several Fortune 1000 and rapidly growing organizations globally.

Better Together: How Employer Brand Professionals Can Turn Recruiters into Advocates and Champions

Speaker: James Ellis, Director of Employer Brand, Universum

While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Employer Branding vs. Recruitment Marketing

Employment Metrix

So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates. These days, rather than everyone else scrambling for one job at a top company, top companies are scrambling to bring in top talent.

5 Tips To Creating Great Employer Branding Videos

Simpleshow

Do you know what the most essential resource of any company is? The post 5 Tips To Creating Great Employer Branding Videos appeared first on simpleshow. General employee communication Employer Branding employer branding videos HR

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.

Why Employer Branding is so Important

Blu Ivy Group

In a continued celebration of being nominated as one of the top Canadian Employer Brands for the HR Awards , we are highlighting one of our clients, CGI to share a few things that make their work really special. Employer Brand is about our company culture.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. However, if your organization is in the “faxing” camp, let me toss out a couple of thoughts to consider: The kind of technology your organization uses says a lot about your company. If your business is using old hardware and software, candidates might assume that your company is behind the times. This isn’t to say that companies need to be early adopters of every new shiny technology on the market.

Creating your Employer Brand Architecture

Blu Ivy Group

As we’ve explored over the last few weeks in this series, there are several components that contribute to developing and maintaining your organization’s Employer Brand. Statistics show that employees are likely to leave a company that failed to engage them in an innovative way.

The Rules Have All Changed: How to Build and Maintain an Employer Brand When No One Is Working in the Same Room

Speaker: James Ellis & Elena Valentine

You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?

9 Great Employer Branding Examples to Inspire You in 2021

Digital HR Tech

Good employer branding examples come in many different shapes and sizes, and from different industries. As candidates increasingly look at what it’s really like to work at a company, your employer brand becomes more and more important. Employer brand vs. EVP.

How will COVID-19 impact your employer brand?

Papirfly

As companies worldwide juggle a growing list of priorities and concerns in the face of COVID-19, it’s possible for the significance of your employer brand to fly under the radar. Employer Brand

Emphasising Employer Brand

HRO Today

By communicating and acting on company values during times of crisis and uncertainty, organisations will bolster their reputation among employees and candidates. are among the companies that are reassigning underused staff to help Singapore overcome the new realities of the pandemic.

Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

Employer Branding can be termed as the identity of a business or enterprise. It is also defined as “The package of functional, economical and psychological benefits provided by employment, and identified by the employing company.”

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.

Activating your employer brand internally

Jostle

Many of us might know that corporate branding is complicated; there are elements like visual brands, brand messaging, and identity. Did you know that every company has an employer brand

Managing Employer Brand During the COVID-19 Outbreak

SHRM Resources

The COVID-19 pandemic has highlighted the critical importance of employer brand during a crisis, but there is no playbook for this unprecedented time. Communication Employment Branding Talent Acquisition Communication

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding?

Reduction in Force Best Practices: How to Protect Your Employer Brand

Intoo USA

Employer brand plays an increasingly important role in the social media age. One of the most challenging times for an organization’s brand reputation is during a reduction in force. For large companies, communicating to employees that layoffs are coming is mandatory.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

The Employer Branding Roadshow

NextWave Hire

Employer branding to some is old hat. Employer branding may even be that much harder because it’s not quite as commonplace as something like “let’s get a new marketing automation suite.”. Good luck, and send your employer roadshow slide deck to Phil@nextwavehire.com.

Employer Branding Guide: How to Build an Employer Branding Strategy

Quantum Workplace

Your employer brand is your reputation as an employer and encompasses everything from your recruiting and onboarding processes to company culture, values, and benefits. In other words, your employer brand is your identity as an employer.

Make Your Employer Brand Accessible with Video

Sparcstart

Make Your Employer Brand Accessible with Video. Candidates are looking to gather insider information about your company so they can envision themselves as an employee. Many jobseekers are struggling to internalize and understand what it truly means to be working for your company.

Why Your Employer Brand Matters More Than Ever Before

Cornerstone On Demand

You've likely heard that an employer brand can give your company the competitive edge it needs to attract and hire the best talent. But is this "employer brand" trend just another buzzword, or does it actually provide business value

Employer Branding Maturity Model: Where Do You Stand?

Speaker: James Ellis, Director of Employer Brand, Universum

Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

Well, in the modern talent-driven workplace, retaining the most qualified and skilled employees is a must for every company. For example, would you prefer to join a company with a bad reputation among its employers? Of course not, you would look for companies that learn what their workforce wants and give it to them. Therefore, if a company doesn’t provide good opportunities to learn and develop as professionals, chances are its turnover rate will be pretty high.