Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. It promotes the company and instills pride.

How will COVID-19 impact your employer brand?

Papirfly

As companies worldwide juggle a growing list of priorities and concerns in the face of COVID-19, it’s possible for the significance of your employer brand to fly under the radar. Employer Brand

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Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand?

What Does Your Employer Brand Look Like?

ClearCompany HRM

You are exposed to a multitude of brands every single day, whether they be the billboards you pass on your way to work, the ads and posts you see all over Facebook or your favorite social media site.

Better Together: How Employer Brand Professionals Can Turn Recruiters into Advocates and Champions

Speaker: James Ellis, Director of Employer Brand, Universum

While employer branding can play a huge role throughout your company, its first mandate is to help attract talent. You could do that all on your lonesome, or you could get recruiters to become your employer brand foot soldiers. But all too often, recruiters push back on employer branding ideas. Working without recruitment support is like building your brand with one hand tied behind your back, so how can you get them to not only see the value of employer branding, but turn them into supporters and even employer brand champions? In this webinar, you'll learn a better strategy for working with recruiters, as well as a number of projects that can turn a tense relationship into something that benefits you all.

Managing Employer Brand During the COVID-19 Outbreak

SHRM Resources

The COVID-19 pandemic has highlighted the critical importance of employer brand during a crisis, but there is no playbook for this unprecedented time. Communication Employment Branding Talent Acquisition Communication

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

Employer Branding: Harness the Power of Your Story

Blu Ivy Group

Storytelling is a major component of employer branding, and probably my favourite component. Call on your Employer Branding Superteam. HubSpot is just one company showing us that it can be done in a way that’s engaging and on brand.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. However, if your organization is in the “faxing” camp, let me toss out a couple of thoughts to consider: The kind of technology your organization uses says a lot about your company.

Employer Branding vs. Recruitment Marketing

Employment Metrix

So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates. These days, rather than everyone else scrambling for one job at a top company, top companies are scrambling to bring in top talent.

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.

The Employer Branding Roadshow

Nextwave Hire

Employer branding to some is old hat. Employer branding may even be that much harder because it’s not quite as commonplace as something like “let’s get a new marketing automation suite.”. Good luck, and send your employer roadshow slide deck to Phil@nextwavehire.com.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

Well, in the modern talent-driven workplace, retaining the most qualified and skilled employees is a must for every company. For example, would you prefer to join a company with a bad reputation among its employers? And we all know what a high turnover rate means for companies.

Introducing Our Employer Branding and Engagement Professional Certification!

Blu Ivy Group

Looking for a way to support your people, your organization, and upgrade your skills in employer branding and employee engagement? We are thrilled to announce the launch of our Employer Branding and Engagement Professional Certification (EBEP)! “We Employer Branding

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

The Rules Have All Changed: How to Build and Maintain an Employer Brand When No One Is Working in the Same Room

Speaker: James Ellis & Elena Valentine

You may not have realized it before two weeks ago, but so much of our understanding of employer brand is based on the assumption that people tend to work in shared offices, sharing physical space dedicated to the company. But suddenly, we're in a remote world, so how do you maintain your employer brand now? While the rest of the world is thinking about how to work and manage teams within a remote world, your task is harder: How can you create and encourage an employer brand narrative that employees will live, promote and advocate for in this new world of work?

Great Employer Branding is a Foundation, Not a Facade

Blu Ivy Group

When thinking about core HR strategy, for most people, employer branding doesn’t come to mind. But what about employer brand work? Great Employer Branding is Grounded in Research. This is a no brainer, as people are the heartbeat of a company.

Employer Branding Measurement and How It Can Maximize Your ROI

Blu Ivy Group

When we talk to organizations about the challenges they’re facing and where they’re at with employer branding measurement, we see the same issue come up, time and again: they don’t know how to measure employer brand ROI. The Blu Ivy Employer Brand Dashboard.

The Link Between Employer Brand and Workplace Culture

Blu Ivy Group

There are varying levels of agreement on which is more important in talent attraction and engagement, Employer Brand or Workplace Culture. What is an Employer Brand? Whether you actively manage your employer brand or not, all organizations have one.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Start your companies journey with us today!

Employer Branding Will Supersede Traditional Advertising Strategies in 2020

Blu Ivy Group

These things are driving the business and branding decisions we make now. That’s where Employer Branding comes in. Iconic brands such as these are no longer promoting the products that once defined them. Brand and Media Trust Is at An All-Time Low. .

Rethinking Your Employer Brand Before and After Lockdown

Blu Ivy Group

If you are a business owner or HR executive in today’s COVID-changed world, you may be wondering: ‘Will there be a permanent impact on our employer brand?’. Should our employer branding messaging change, even as lockdown ends and we move closer to a vaccine?’ . “Do

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding?

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Does Employer Brand Affect Diversity?

Survale HR

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. I am often amazed at the lack of understanding of what employer branding is.

Hiring Process Hurting Your Employer Brand?

ExactHire HR Trends

Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand.

Exemplary Employer Brands

HRO Today

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs. Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn.

Employer Branding Maturity Model: Where Do You Stand?

Speaker: James Ellis, Director of Employer Brand, Universum

Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. It's basically the reputation of a company as seen from the point of view of the employees already working there. Why is employer branding important?

Why Your Employer Brand Matters More Than Ever Before

Cornerstone On Demand

You've likely heard that an employer brand can give your company the competitive edge it needs to attract and hire the best talent. But is this "employer brand" trend just another buzzword, or does it actually provide business value

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

10 Ways to Turbocharge Your Employer Branding

Get Hppy

A Good Employer Brand equals BETTER Talent, LOWER Turnover, and GREATER Business ROI. Let’s look at 10 things you can start doing (or just do more of) today to build an employer brand your competitors will be jealous of.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.