Employment Branding Is Dead

HR Bartender

Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. It promotes the company and instills pride.

Employer Branding in 2015: 7 Things To Know Now

ClearCompany HRM

Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand?

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Employer Branding vs. Recruitment Marketing

Employment Metrix

So, it can be difficult for companies to attract and eventually hire the hardest working and most talented candidates. These days, rather than everyone else scrambling for one job at a top company, top companies are scrambling to bring in top talent.

What Does Your Employer Brand Look Like?

ClearCompany HRM

You are exposed to a multitude of brands every single day, whether they be the billboards you pass on your way to work, the ads and posts you see all over Facebook or your favorite social media site.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Build a Social Recruiting Army to Amplify Your Employment Brand

HR Bartender

And hopefully, our workforces have diverse networks with followers who will complement our company culture (and ultimately apply for jobs!). It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach.

Technology Is Part of Your Employment Brand – Friday Distraction

HR Bartender

as a top employer in the software industry. However, if your organization is in the “faxing” camp, let me toss out a couple of thoughts to consider: The kind of technology your organization uses says a lot about your company.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

Well, in the modern talent-driven workplace, retaining the most qualified and skilled employees is a must for every company. For example, would you prefer to join a company with a bad reputation among its employers? And we all know what a high turnover rate means for companies.

Does Employer Brand Affect Diversity?

Survale HR

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Are You Delivering on Your Employment Brand?

ExactHire HR Trends

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that?

Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding or employee branding? Charu Malhotra, Global Head of Talent Attraction and Employer Branding for Ferrero will discuss the importance of going beyond just advertising and really gaining employee advocacy to achieve trust.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. It's basically the reputation of a company as seen from the point of view of the employees already working there. Why is employer branding important?

Employer Branding Measurement and How It Can Maximize Your ROI

Blu Ivy Group

When we talk to organizations about the challenges they’re facing and where they’re at with employer branding measurement, we see the same issue come up, time and again: they don’t know how to measure employer brand ROI. The Blu Ivy Employer Brand Dashboard.

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding?

Branded For Life: Your Hidden Employer Brand

Rezoomo

“If you don’t build an employer brand you won’t have one. ” “Employer brands are created in meeting rooms, if those meetings never take place it means it never exists.” Start your companies journey with us today!

Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

Hear from Head of Strategy at Omobono, Philip Black, about new ways that leading, forward-thinking companies are using Employer Branding in order to differentiate themselves from competition to find the talent they need.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen HR

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would.

10 Ways to Turbocharge Your Employer Branding

Get Hppy

A Good Employer Brand equals BETTER Talent, LOWER Turnover, and GREATER Business ROI. Let’s look at 10 things you can start doing (or just do more of) today to build an employer brand your competitors will be jealous of.

#WorkTrends: The Journey to a Great Employer Brand

TalentCulture

Biro sat down with employer brand expert Susan LaMotte to talk about the power of great employer brands — and why every organization needs to assess whether their own employer brand conveys the essence or the eh of the company.

Employer Branding Superheroes, unite! Who do you need at your Employer Branding table?

Blu Ivy Group

In building an employer brand, the survival of the human species may not hang in the balance, but still, there are a few key people in your organization with specific abilities who can help to ensure the success of this endeavor and maximize its impact. Enter employer branding.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Exemplary Employer Brands

HRO Today

The 2019 Most Admired Brand Award finalists have taken a proactive approach to attracting and retaining today’s top candidates by building and communicating their EVPs. Employer brand has become one of the most integral parts of an organization’s recruiting and candidate attraction strategies. The hiring side agrees too: 80 percent of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent, according to LinkedIn.

How To Strategically Develop Your Employer Branding

PandoLogic

When it comes to your company’s brand, you probably know it pretty well—what it is, where you fit within your industry, and how you define your brand strategy. But what about your employer brand? Employer branding is how.

Hiring Process Hurting Your Employer Brand?

ExactHire HR Trends

Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand.

Why Your Employer Brand Matters More Than Ever Before

Cornerstone On Demand

You've likely heard that an employer brand can give your company the competitive edge it needs to attract and hire the best talent. But is this "employer brand" trend just another buzzword, or does it actually provide business value

Employer Branding Maturity Model: Where Do You Stand?

Speaker: James Ellis, Director of Employer Brand, Universum

Now that employer brand is a core element in every company's talent strategy, you might ask yourself: is that all? Looking around, you might see that every company sees, understands and executes its employer brand differently, to the point where it is hard to understand what the appropriate best practices really are. The trick is to understand where your organization is in the Employer Brand Maturity Model first, so you can properly select the next initiative to elevate your own employer brand. Join James Ellis, noted employer brand podcaster, thought leader and consultant, on what the maturity model looks like and how to use it to plan your talent strategy more effectively.

How to Build an Employer Brand from the Inside Out

Vignette Agency

The dynamic is shifting and companies now have to do a better job marketing the employee experience to attract everyone from tenured managers to hourly employees. Start from within, engaging your employees so they support the employer brand, from the inside out.

BUILDING CULTURE THROUGH RECRUITING #4: Building Your Employment Brand.

The HR Capitalist

Capitalist Note : This post is part of a series on Building/Reinforcing Company Culture Through Great Recruiting and Talent Acquisition Practices. . Let's face it people, " company culture " is a loaded phrase. Still, Employment Brand matters - a lot.

Amp Up Your Employment Brand Like Domino's.Or Maybe Not.

The HR Capitalist

When it comes to attracting candidates to your employment brand, purpose matters. Companies like Unilever have gone all in on this approach and even mandated executives assign a purpose to every product in the company's portfolio.

Improve Employer Branding With These 7 Tactics In 2020

Peopletrail

An Article by Susan Craig on how to improve employer branding in this era of gig economy. Here are 7 ways you can improve your employer branding. It is for this reason that you need to create a strong employer brand that will stand out among the rest.

Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

Employer branding is often viewed as a project rather than an evergreen way to attract and retain talent. In this webinar we will discuss how to build talent acquisitions funnels using employer branding content and embracing a life-hack mindset.

Employer Branding: Let’s Get Visual

Rezoomo

Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Companies are now using visual more creatively to tell their stories. Let’s get visual, visual!

Employer Branding and Recruitment Marketing. What’s the difference?

Blu Ivy Group

Blu Ivy Group has been fortunate to be singled out as one of the top ten Employer Branding and Recruitment Marketing companies in the world and I am so proud to be leading their creative department. I am often amazed at the lack of understanding of what employer branding is.

How the Candidate Experience Influences Your Employer Brand

Hubert

Experience sharing can not only impact your brand, but bad reviews in fact also kill businesses every single day. It's where people come in close contact with you as a brand and get a personal, first-hand feel for how you really treat people.

Strengthen Your Employer Brand Strategy Through Storytelling

Outmatch

Storytelling is becoming the crux of employersbrand strategy. It works for connecting companies with candidates, too. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. Your company’s history is a story.

Un”comp”licating Compensation - Building a Brand People Want to Work for

Speaker: Kathy Steele, CEO, Red Caffeine

Are people your greatest asset? Then fair and transparent compensation and benefits are the way to affirm your organization is dedicated to this pillar of the business. However, having a strategic comp philosophy is only one part of becoming an employer of choice. It is critical to showcase your company culture, establish an employer brand foundation, and modernize your talent strategy. With unemployment levels nearing all-time lows, it’s time to get started and embed your comp practices into a part of your overall employee experience. Join Kathy Steele, an accomplished serial entrepreneur, employer branding expert, and CEO of Inc. 5000 winner Red Caffeine, as she tackles the common business challenge of setting a compensation strategy that aligns with your culture to help you build a brand to attract, engage and retain top talent in a job seeker’s market.

How Summer Internships Can Help Build Your Employer Brand

Blu Ivy Group

Internships may only run for eight to twelve weeks, but they can have a long-term impact on your employer brand. How will summer internships help build your employer brand? That saves time and money, and supports your brand as an employer of choice.