Blu Ivy Group

JANUARY 30, 2024

The war for talent in recent years has led to an increased focus on Employer Branding and the Employee Value Proposition as companies bid to compete with the very best to attract high performing candidates. Many businesses put most, if not all, of their recruitment marketing budget towards current hiring needs.

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Blu Ivy Group

JANUARY 18, 2024

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Blu Ivy Group

AUGUST 12, 2021

Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . Why Startups Need to Prioritize Their Employer Brand . So what’s the solution?

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Blu Ivy Group

SEPTEMBER 16, 2021

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. For employees navigating these kinds of organizational shifts, working together across divergent cultures, practices and values isn’t easy.

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Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Blu Ivy Group

JUNE 29, 2022

For many jobseekers, viewing your organization’s job posting will be the first in-depth interaction that they will have with your company. In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. Speak From a Place of Service.

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Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

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Blu Ivy Group

JULY 19, 2023

This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talent attraction strategy. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences. Today’s students seek more than just a job.

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Blu Ivy Group

MARCH 14, 2024

Our workforce is changing, demographics are shifting, and we are seeing a surge in talent recruitment needs in our manufacturing and skilled labour industries. For many HR leaders in manufacturing, construction, and skilled trade industries, building a strong employer brand and Employee Value Propositions (EVPs) is gaining momentum.

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Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Blu Ivy Group

NOVEMBER 16, 2023

The energy and passion from my colleagues, prospects, and clients helps drive personal pursuit to make the world of work a more human-focused place. The Power of In-Person Interactions These physical interactions are not merely nice-to-haves; they are crucial for nurturing a strong team culture and enhancing your employer brand.

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

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Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

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Blu Ivy Group

OCTOBER 4, 2023

Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Alignment is another critical part of this stage.

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Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I am fortunate enough to work with a company that prioritizes the health and wellness of its employees. Ask coworkers to help you get up to speed and resist the urge to go through old emails to figure out what you missed.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Blu Ivy Group

APRIL 24, 2024

Key Takeaways: Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture. Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives. More on Arbor Memorial: Arbor Memorial Inc.

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Blu Ivy Group

SEPTEMBER 19, 2022

Boomerang employees, as they’re commonly referred to, are on the rise in organizations with a broader perspective on what company alumni can offer. These include the way colleagues interact, the unique elements of the company culture, and workplace flexibility. How have they impacted the company and you personally?

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Blu Ivy Group

SEPTEMBER 2, 2021

With job openings and recruitment marketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitment marketing is more important than ever.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Blu Ivy Group

JUNE 17, 2021

The jobs numbers also make it abundantly clear that employers are facing a serious challenge when it comes to filling open positions: In April, the most recent month for which numbers are available, the number of U.S. Re-Recruit Your Talent. This is the time for an internal employer brand marketing campaign. Of the U.S.

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Blu Ivy Group

APRIL 11, 2024

Especially after many companies have been more intentional about recruiting a diversity of people to their organization. A diversity value proposition serves as a potent tool, keeping company leaders mindful of the human factor during crises and reminding them of their commitment to DEIB.

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Blu Ivy Group

JULY 13, 2022

Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. The interview process can be time consuming and costly.

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Blu Ivy Group

JANUARY 5, 2023

Part of our work at Blu Ivy Group in helping organizations define, develop, and implement Employer Brand strategies includes working with industry leaders to design and align their leadership journey. Can we develop differentiated leadership strategies and initiatives that help us attract and retain our diverse talent needs?

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Blu Ivy Group

FEBRUARY 22, 2024

With over 25 years of experience in HR, Mark is a seasoned veteran in the field, and his insights into creating a people-first culture are nothing short of revolutionary. Listen to S01E03 – People First Cultures Wajax, an iconic Canadian company with a history spanning over 165 years, is at the forefront of an organizational transformation.

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Blu Ivy Group

DECEMBER 14, 2023

” 1 Our consulting practice at Blu Ivy emphasizes the significance of a human-centric approach and helps to reframe the conversation from tactical business strategy into meaningful people-focused change initiatives. A robust employer brand serves as a beacon, signifying a steadfast commitment to leadership development.

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Blu Ivy Group

JULY 28, 2022

In an increasingly competitive labour market, it’s been a no-brainer for many businesses to invest in their Employer Branding and create or strengthen their employee value proposition. With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential.

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

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