Build a Social Recruiting Army to Amplify Your Employment Brand
JUNE 28, 2018
A few weeks ago, I wrote about the PESO Model and how it can help frame your recruitment marketing strategy. That’s exactly what I think of when I refer to shared media. It’s about having the company’s branding messaging amplified and distributed far beyond our initial reach. When social media was a relatively new concept, many organizations talked about building brand ambassadors – both internal and external – to amplify their messaging.