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The Long View on Talent (and Surprising Layoff Costs)

Blu Ivy Group

This is approximately 1,000 people in a range of functions such as recruiting, support services, and sales. Labour shortages are here to stay, and workers have a longer memory than employers. Some alternative cost saving ideas through an employer brand lens: Reduce spending on perks, parties, and events/sponsorships.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Why Employer Branding Analytics is a Game-Changer A robust employer brand isn’t just a buzzword; it’s a lifeline. As a former HR leader, I know the struggle.

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Top Employer Brand Blogs of 2021

Blu Ivy Group

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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How To Create Job Postings That Boost Your Employer Brand

Blu Ivy Group

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

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Recognition and Rewards Programs Are Essential to the Employer Brand

Blu Ivy Group

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market. Blog Author. Jenni Lamb.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Note: the following blog is an adaptation from Blu Thread Conversation podcast where we weave a powerful narrative at the intersection of people, culture and performance. But before we get into that, can you help level set on the past year and maybe define some of the differences between employer brand and recruitment marketing.