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How Employer Brand Reputation is Impacted by Workplace Stress

Blu Ivy Group

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.

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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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Revolutionizing Employer Branding: The Human-Centred Approach

Blu Ivy Group

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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Employer Brand Strategy for Startups

Blu Ivy Group

Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company. If you have employees, you have an employer brand –?even 5 Key Employer Branding Tips for Startups . Don’t skip the basics.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

I’ve grappled with the intricacies of analytics, juggling multiple tools, and facing the perpetual challenge of showcasing the value of people strategy amidst economic uncertainties. Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads.

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Cracking the Code: Introducing Blu Ivy’s Employer Brand & Culture Index (EBCI)

Blu Ivy Group

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.