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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Why Employer Branding Analytics is a Game-Changer A robust employer brand isn’t just a buzzword; it’s a lifeline. As a former HR leader, I know the struggle.

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Cracking the Code: Introducing Blu Ivy’s Employer Brand & Culture Index (EBCI)

Blu Ivy Group

Welcome back to our exploration into the transformative realm of employer branding analytics. We’ve been in the trenches and over the past 18-months where we’ve worked with some of the brightest minds in analytics, development, and employer brand insights.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. Stacy: Employer branding is really the perception of an organization as a place to work.

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The Internet Is Ruining Employer Branding

Blu Ivy Group

Enter the world of employer branding and recruitment marketing. Employer Brand Strategy by definition, is the process of managing and influencing your reputation and experience as an employer. It is a strategy that encompasses everything a company does to position the organization as an employer of choice.” .

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Employer Brand Awards That Matter

Blu Ivy Group

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Top 3 Things Clients Wish They Knew About Employer Branding (Before They Started)

Blu Ivy Group

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

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What’s Next for Employer Branding?

Blu Ivy Group

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.