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Investing in Recruitment Marketing?

China Gorman

“Over 70% of companies are planning to invest in solutions with recruitment marketing capabilities over the next 12 months.”. This is one of the opening quotes in Aptitude Research ’s Recruitment Marketing Index 2017 , a comprehensive review of the world of recruitment marketing. It’s fascinating.

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What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated HR

And so, employer branding and recruitment marketing were born. . From Medium, 2017: 75% of candidates research a company’s reputation/employer brand before applying. What is recruitment marketing? Recruitment marketing is the tactics and strategies that promote the employer brand to candidates. .

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The Financial Value of Recruitment Marketing

Aberdeen HCM Essentials

In 2018, Recruitment Marketing is hitting its stride. But while HR is realizing the value of Recruitment Marketing, investing in the necessary technology can be a tough sell for the C-suite. 2) Reactive recruiting decreases your competitive position and increases recruiting costs.

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‘Divided America’ is a myth – @Jobvite 2017 Job Seeker Nation

The Tim Sackett Project

– 46% of job seekers find it harder in 2017 to find a job, than in 2016. If you have a great paying job, you’re probably more likely to be loyal to help keep that job. If you’re paid like crap, you probably don’t care as much about keeping that job. I found this unbelievable!

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What is Employer Branding and Recruitment Marketing?

Stories Incorporated HR

And so employer branding and recruitment marketing were born. . Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. A positive employer brand is essential to attracting top talent to your organization (all stats from Medium 2017): .

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Using Event Management Software to Grow Your Talent Pipeline

Yello

08/25/2017 // By Deanna Kane // TALENT TRENDS. To Track Key Recruiting Metrics. Key metrics include: Time-to-fill: Growing a talent pipeline can help to reduce time-to-fill; candidates who are already familiar with your company move through the hiring process faster.

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Tap into the Power of Recruitment Marketing, Part 2

Avature

Implementing a holistic recruitment marketing strategy makes business sense for many reasons, as we highlighted in our last blog. Employee referrals and email marketing campaigns will probably be more effective. So which recruitment marketing attraction tools should you be prioritizing when it comes to connecting with talent?