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Revolutionizing Employer Branding: The Human-Centred Approach

Blu Ivy Group

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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Decoding Success: A CHRO’s Guide to Thriving with Employer Branding Analytics

Blu Ivy Group

In the ever-evolving world of HR, the role of the Chief Human Resources Officer (CHRO) is comparable to navigating a constantly changing landscape. Now, let’s delve into the game-changing realm of employer branding analytics—a puzzle that has left many of us scratching our heads. Employer Review Ratings?

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Culture by Design: Building a Magnetic Employer Brand with ATB

Blu Ivy Group

Are you ready to transform your organization’s culture and employer brand into a magnetic force that attracts the best talent? In the latest episode of Blu Thread Conversations, we delve deep with Jackie Whitson and Tess MacLeod from ATB Financial , a company that has mastered the art of employer branding.

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2024 Employer Brand & Culture Trends

Blu Ivy Group

Today I’m joined with Stacy Parker and Leandra Harris , the managing directors and co-founders of Blu Ivy Group , one of the world’s leading employer brand and recruitment marketing agencies. So now more than ever, this methodology, our approach is so important because we need to rally talent. We need to excite them.

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Talent Acquisition

Analytics in HR

What is talent acquisition? The core of talent acquisition is to attract employees to an organization and hire the ones that fit with the organization and role. The talent acquisition strategy should align with the people strategy (or HR strategy). Over time, the talent acquisition function has developed.

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What Is Human Resources?

Analytics in HR

Through workforce planning, talent management, succession planning, and applying other HR best practices , HR professionals ensure that the organization has the required talent to keep operating and meet its long-term goals. Internal mobility helps organizations improve employee engagement and retention while reducing hiring costs.

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Should CHRO’s focus on Employer Brand or Employee Experience?

Blu Ivy Group

Although they are unique terms with their own definitions , the relationship between Employer Branding and Employee Experience a re often misused or misunderstood. An Employer Brand is traditionally considered the perception by talent (internally and externally), of working in your organization.