Conference Twitter Primer: Employer Branding Strategies Conference #EBrandCon

Advos

Event Name: Employer Branding Strategies Conference. EmployerBranding #EmployerBrand #SRSC #TalentAcquisition #Recruiting #RecruitmentMarketing #SanDiego #HireBetter #Hiring #HRTribe #CHRO #HROS #EmployeeAdvocacy. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. Authenticity activator, corporate brand humanizer, #TalentBrand philosopher and occasional #Keynote.

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission. Myth: Creating an employer brand is an initiative or project within HR that has a start and a finish.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Meaningful Ways to Launch a New Employer Brand

exaqueo

Are you prepping for a new or refreshed employer brand launch? It’s no small feat to gain buy-in for and then build an employer brand. You’ve got to put your teacher, creator, promoter, and brand manager hats on. When it comes to employer branding, it’s important to have a short-term plan in place to celebrate and generate buzz, as well as a long-term strategy for on-going brand activation and management.

Gaining Executive Buy-in for Your Employer Brand

exaqueo

Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Enter employer brand. Don’t sell employer brand … yet. Walking the walk = living the brand.

What is Employer Branding and How Can You Manage (and Safeguard) It?

GetFive

What’s an employer brand? An employer brand is a term coined sometime during the 1990s. It means, simply, an employer’s reputation. Many factors go into building, or toppling, an employer’s brand (more on that later) but at its core, brand is all about perception and the reality behind it. Let’s do a deep dive into employer brand. Corporate culture and your employer brand.

PODCAST: e3 - This is HR - Employee MBA Debt, Employer Brand Lies, EEOC Male Dress Code Hardships

The HR Capitalist

In this episode of THIS IS HR , Tim Sackett (President of HRU), Jessica Lee (VP of Brand Talent, Marriott) and Kris Dunn (CHRO at Kinetix) cover the following topics: -- recent research from BusinessWeek that shows Top Tier MBA programs saddle 50% of their graduates with six-figure debt. (Email subscribers, if you don't see the podcast player, click here to see the podcast ).

Mastercard CHRO on Anticipating and Adapting to Disruption

i4cp

Nurturing your employment brand Fraccaro says that Mastercard aspires to be a “human-centered tech company.” Maintaining that connection is really important to your employment brand.” Defining and managing an employment brand starts with the CHRO and other business leaders, of course. Fraccaro advises leaders to always be looking at the internal and external forces that can affect that brand.

CHRO 50

Here’s some advice from the former CHRO of adidas on managing cultural change

Unipos

Matthias is the former CHRO of Adidas group, where he worked in the Human Resources department for over 16 years, and in Asia as VP/SVP Global HR for nine years before that. In 2006, Matthias was promoted to the position of CHRO of Adidas. They began to revisit their culture and employer branding – to look at what drew people to the company in the first place – and to see if these expectations were being fulfilled.

CHRO 40

What to Do About Online Reviews

GetFive

It can seem like it’s all out of your control, employees posting reviews willy-nilly, but there are ways you can influence and enhance your company’s brand by controlling your Glassdoor narrative, even in the face of those negative reviews.

4 Quick Tips on Authenticity from LinkedIn’s Talent Connect

WorkHuman

It’s quite loud and showy, and—one could argue—similar to the way some employer brands operate today. Pat Wadors, WorkHuman speaker and CHRO at LinkedIn, argued that there’s a third element that builds upon D&I to fuel even greater engagement, and that’s belonging. Can you relate to any of these employer brand challenges? Why You Can’t Afford to Ignore Your Employer Brand.

5 Observations from CHRO Exchange January

MapHR

Such is the mission of the Chief Human Resources Officer (CHRO) Exchange. People are the key component to organizational transformation Terri Hoskins is the CHRO for TBC Corporation. The employer brand is under much more scrutiny by potential employees than ever before. Generally speaking, iGen workers take stock of the brand to see if it aligns with their personal beliefs. The next CHRO Exchange is scheduled for May 19-21, 2019 in Austin, TX.

CHRO 40

The CEO Question HR Fears Most

NoExcusesHR

The Nightmare Question for HR During the next routine one-on-one meeting between the CEO and the CHRO they get on the topic of labor, talent, and staffing shortages across the organization. It's at this point that the CHRO's world caves in. CEO: "So, tell me what you're doing to ensure we are viewed as a viable employer? CHRO: "Um.well.we, uh." CHRO: "Well, Marketing.and Legal.they, uh." The long list of pressures HR leaders are under is well documented.

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

The order declared that employers were no longer allowed to discriminate applicants based on their creed, racial and ethnic characteristics, skin color, cultural belonging or origin. Diversity in the workplace refers to the concept of employing people from a diverse range of different cultural backgrounds and socio-economic classes in order to get as many different views on your company as possible. Ellyn Shook, CHRO -- Accenture. ?

A Comprehensive 101 Guide To The Responsibilities of The HR Manager

Hubert

Remember that the human resource manager at C-level (CHRO) always answer to the company's CEO and CFO, and that you'll, in that case also serve as a middleman between leadership and individual employees. Hubert+1 is a small startup with the goal of automating candidate screening for companies with high employment volumes. The responsibility of the HR manager in the corporate world is a massive topic.

5 Must-Read Digital HR and HR Tech Articles of April 2018

Digital HR Tech

Welcome to this brand new edition of our ‘Must-Read Digital HR and HR Tech Articles’! 4: Employer branding ideas for next to nothing – 14 tips from the pros! In this article, Maren Hogan talks employer branding. She shares 14 inexpensive ways to promote your employer brand sourced from The Employer Brand Forum. Here’s a sample of ideas to boost your employer brand: Employee-generated videos.

Educating Through EVP

HRO Today

Employer branding. HRO Today : How do you leverage your organization’s EVP and employer brand in the recruiting process? We leverage our EVP and employer brand by promoting it during the recruiting process through our social platforms (LinkedIn, Facebook, Instagram, and Twitter) and email marketing. RPO & Staffing Talent Acquisition CHRO-Focused Article Magazine Article September-2019 TALENT Network

Diversity in the Workplace - Benefits, Challenges, and Profitability

Hubert

The order declared that employers were no longer allowed to discriminate applicants based on their creed, racial and ethnic characteristics, skin color, cultural belonging or origin. Diversity is not only important from an internal, strategic standpoint but also from an external branding and reputation perspective. ? A relatively recent example was a hoodie released by a large, well-known clothing company branded "Coolest monkey in the Jungle".

A Comprehensive 101 Guide To The Responsibilities of The HR Manager

Hubert

Remember that the human resource manager at C-level (CHRO) always answer to the company's CEO and CFO, and that you'll, in that case also serve as a middleman between leadership and individual employees. responsibilities of hr manager HR hr-manager hiring recruiting employee development HRIS diversity and inclusion diversity in the workplace company culture employer brand People AnalyticsThe responsibility of the HR manager in the corporate world is a massive topic.

Blog Round-Up: Why Employee Experience Is the Future of HR

Vignette Agency

Employers continue to compete for top talent and keep up with employees expectations of working at a fulfilling job. It goes without saying that employers need to win the hearts and minds of employees by providing a strong employee experience, a positive work culture, and clearly articulated company purpose. Over three events, we examined the ‘why’, the ‘how’ and the ‘what’ of employer branding.”

CHRO 40

Retail talent in the spotlight

HR Times

For example, workers can be groomed as brand experts, product experts, or simply be task-oriented to manage an influx of expected manual labor requirements. For example, mobile apps that provide an open scheduling system, dynamic pricing (matching supply/demand), and skill matching can help retailers be more agile seasonal employers. Additionally, retailers can invite freelancers to promote their brand on social media to increase sales during the holidays.

CHRO 52

Retail talent in the spotlight

HR Times

For example, workers can be groomed as brand experts, product experts, or simply be task-oriented to manage an influx of expected manual labor requirements. For example, mobile apps that provide an open scheduling system, dynamic pricing (matching supply/demand), and skill matching can help retailers be more agile seasonal employers. Additionally, retailers can invite freelancers to promote their brand on social media to increase sales during the holidays.

CHRO 52

3M Displaces Google Among Millennials

HRExecutive

3M CEO Inge Thulin was so delighted when he heard the news that he walked over to CHRO Marlene McGrath’s office and gave her a hug, he told the Minneapolis Star Tribune. Indeed, research has confirmed that young people are very interested in leadership development, as well as diversity, and that they’ll look for the exit signs if they find the development opportunities at their current employer lacking.

CHRO 58

#TChat Recap: Live From #SHRM15: The Brilliant HR Profession Of Today And Tomorrow

TalentCulture

Our guests talked about how and why HR leaders are now powerful change agents; amplifying talent engagement and driving business outcomes and discussed the modern role of the CHRO – whose traits are most similar to those of the CEO. TChat Recaps #SHRM15 #TChat employee engagement strategy Employer branding Las Vegas recap Steve Browne

CHRO 64

Diversity in the Workplace - Benefits, Challenges, and Profitability (Infographic included)

Hubert

The order declared that employers were no longer allowed to discriminate applicants based on their creed, racial and ethnic characteristics, skin color, cultural belonging or origin. Diversity is not only important from an internal, strategic standpoint but also from an external branding and reputation perspective. ? A relatively recent example was a hoodie released by a large, well-known clothing company branded "Coolest monkey in the Jungle". Ellyn Shook, CHRO - Accenture.

5 Reasons HR Needs a Seat in the C-Suite

Cornerstone On Demand

” Branson is one of a growing cohort of leaders who understand that a company is no greater than the talent it employs. Here, five reasons a CHRO is invaluable when it comes managing a company's greatest asset — its people — and their contribution to its success. Succession planning — a strategic move that's often overlooked by senior management until a crisis arises — is one of the most important reasons to hire a CHRO.

CHRO 360

The Best Recruitment Marketing I’ve Seen in Years! #VueDD17

The Tim Sackett Project

Go connect with Molly, she’s a brilliant TA leader and if you’re at CHRO in healthcare with a crappy TA team, back up a dump truck of cash on Molly’s door and talk her into coming over to your team! Association of Talent Acquisition Professionals Candidate Experience Culture Employment Brand Hiring HR Technology Interview Recruitment Marketing Selection SHRM TA Technology Talent Acquisition

CHRO 26

How You Can Become a Simply Irresistible Organization

HR Bartender

Culture and employment branding are big conversations given the growing challenges with recruiting. What are a couple of factors that companies need to consider when they think about culture and branding? If I were your chief human resources officer (CHRO), what are three professional development activities you would expect of me? There are lots of articles about what businesses need to do in order to be successful.

So, You Want to be a Chief Human Resources Officer? (i4cp login required)

i4cp

Ambitious HR professionals are likely to entertain the idea of one day leading the HR team as the CHRO or Chief People Officer. Author, business professor and i4cp thought leader John Boudreau suggested in a Harvard Business Review article that more leaders should aspire to the CHRO job because it can be the most impactful leadership role in the organization. The successful CHRO of the future will be: A business person first.

CHRO 58

15 Resources to Help Your Talent Acquisition Career this #GlobalTADay

exaqueo

Resources at Your Fingertips 2017 Talent Board Candidate Experience Research Report : completing the form will also give you access to the two key 2017 report executive briefs and past reports Employer Brand Learning Resources : a list of conferences, blogs, podcasts, and networking opportunities for TA professionals interested in employer brand HR Open Source : we often experience similar recruitment challenges.

Walser Automotive Group Launches Women’s Resources Network: What Other Dealers Can Learn

Hireology

Sherry Schultz, Chief Human Resources Officer (CHRO) at Walser Automotive, spoke at Hireology’s 2018 Elevate conference about the importance of, maintaining a strong employment brand and connecting with candidates on a values-based level. The unemployment rate is at a historic low, meaning your dealership needs to have a strong employment brand and career site that includes employee testimonials, success stories, pictures and videos in order to attract top talent.

Dealers Are Hiring HR Leaders from Outside the Auto Industry: What Your Team Can Learn

Hireology

announced the appointment of Erik Lewis as its first CHRO. Sherry Schultz joined Walser Automotive Group as its CHRO in April 2018. Prior to Walser Automotive, Sherry held roles as SVP, CHRO at Catalyst Capital, LLC and VP, Talent Acquisition and Diversity at Sears Holdings Corporation. Sherry is also focusing on game changing cultural enhancements, building on Walser’s already dynamic “You Drive Us” employment brand.

CHRO 60

CEO’s Letter: Serious Issues Require Serious Debate

HRO Today

We will have onstage interviews with the CHRO of T-Mobile, Liz McAuliffe, and the CHRO of Aflac, Matt Owenby (yes, we even have questions for the duck). We have scheduled a keynote presentation on diversity and inclusion featuring the CHRO of Freddie Mac, Jacqueline Welch, and a breakfast keynote by Kathryn Minshew, CEO of the The Muse, about employer branding, where she will explain what the company has learned about how brands resonate with millennial and Generation Z candidates.

CHRO 40

New Podcast: The Future of Dealership Human Capital Management

Hireology

During the presentation, Sherry spoke about the importance of building a strong employment brand and talent community, and how word of mouse is quickly replacing word of mouth when it comes to recruiting, along with other human capital trends impacting retail automotive. Prior to Walser Automotive, Sherry held roles as SVP, CHRO at Catalyst Capital, LLC and VP, Talent Acquisition and Diversity at Sears Holdings Corporation.

Case Study: Walser Automotive Sees 232% Increase In Quality Applicants Using Hireology

Hireology

Sherry Schultz, Chief Human Resources Officer (CHRO) at Walser Automotive, recently spoke at Hireology’s Elevate conference about the importance of building talent networks of quality candidates, maintaining a strong employment brand and connecting with candidates on a values-based level. The record-low unemployment rate means the retail automotive industry faces more competition for hiring top talent than ever before.

5 Trends at #HRTechConf

WorkHuman

The best employer brands leverage employee stories. That means no company can afford to ignore their employer brand. Kim Pope from Wilson HCG and Jason Seiden from Brand Amper led a session titled, “Big Data Meets Employer Branding.” They shared that the best brands are leveraging stories directly from their employees to add more meaning and authenticity to their messaging (we explain a bit more about that in this post ).

Trends 149

The Only HR Technology Conference 2016 Session Guide You Need

Visier

The Employer Value Proposition: What the CHRO Needs to Know. A strong Employer Value Proposition (EVP) supported by the employer brand helps you attract talent and makes sourcing easier. Led by Madeline Laurano of Aptitude Research Partners and Trish McFarlane of H3HR Advisors, you’ll come away with strategies for using EVP and brand to compete for sought-after talent.

#ECTalent - Doug Baillie, Unilever on talent and the business ~ HR.

Strategic HCM

Were kicking off with a keynote from Doug Baillie, Unilevers fairly new CHRO (and new to HR) sharing his secrets of aligning the development of high-potential talent pools with overall business goals. A critical element of this is having a strong employer brand - especially in the emerging and developing world. skip to main | skip to sidebar. Bio-Contact. Consulting. Speaking. Writing. About-HCM. Welcome. Welcome height=200 id=Image1_img src=[link] width=220/>.

Lithia Motors Hired its First Chief Human Resources Officer – Why Your Dealership Should Do the Same

Hireology

announced the appointment of Erik Lewis as its first Chief Human Resources Officer (CHRO) on July 23. A CHRO or other HR leader in a similar position can partner with your recruiting team to ensure you’re making the right hires to meet the dealership’s operational goals. He or she can also ensure you’re intentional about your dealership employment brand and culture as you continue to grow. Lithia Motors , one of the largest dealership groups in the U.S.,

CHRO 60

18 Must-Read Articles for Disruptive HR Leaders: Your Back-to-Work Reading List

Visier

Consider the female CHROs profiled in the January/February issue of Workforce Magazine: The CHRO of a leading strategy firm changed the company’s perception of turnover based on a holistic assessment of the market situation. Recruitment vs Talent Acquisition , by Euan McNair , talent acquisition & employer brand consultant, Standard Life Aberdeen, LinkedIn.com. Summer is (sadly) now behind us. School is back in session. Work life is back in full swing.

10 HR Leaders Anyone in Talent Management Should Follow on LinkedIn

Eightfold

Moulton has been involved in the restructuring or hiring processes such as onboarding, employment branding and talent development for a variety of organizations. She has been a key player in gaining recognition for Accenture as an employer of choice with a keen focus on diversity. Jacqueline Welch , SVP, CHRO and chief diversity officer at Freddie Mac, is described as having a leadership style that’s centered around authenticity and pragmatism.

CHRO 62